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    Fujian'S Leisure Wear Positioning Test &Nbsp; Many Brands Have Fallen.

    2011/10/26 8:40:00 25

    Positioning Of Fujian Style Leisure Wear

    In the new season

    clothing

    When the order is coming, people are busy and worried.

    Journalists in the industry have been informed that in fashion and leisure, which has been generally favored, clothing companies in Quanzhou "have not yet been launched, have fallen off", can not open the order.

    Because the early positioning and development path planning is not clear, these enterprises have to face up to the stock market, but are completely destroyed. They are faced with a series of "unbearable weight".


    "Wait and see, the window period of fashion and leisure is five years, but in two or three years, there will be a batch of first fall."

    Two years ago, when a fashion and leisure industry started to rise, an industry insider predicted.

    Now, two years have just passed, and indeed a group of enterprises "take the lead".


    Two years ago, garment manufacturers in Fujian men's wear areas began to concentrate on the emerging sector of fashion and leisure.

    In this land of mythical rise of business casual men's wear, fashion casual men wear new hope for the development of Fujian style clothing.

    Two years ago, with the market competition becoming hotter, some fashion and leisure brands continued to rush ahead, but some were already overwhelmed.


    Where is the success of the fashion leisure brand with the ability to continue to work hard?

    brand

    Where is the crux of the problem? The reporter analyzed the successful cases from Jiangsu and Zhejiang and the mainland, hoping to enlighten the brand of Fujian fashion casual wear.


    Using design sense to "bend" beyond


    Whether it's a city fashion or a tide card, it's a product.

    style

    After positioning, whether the product can be done well is still the biggest problem in the brand of Fujian producing area.


    Frankly speaking, among these elements, "product" is indeed the weakest link of enterprises in Fujian.

    Even before business and leisure, most of the routes are built up by terminal channels, and then slowly improve products.


    Consumers of fashion and leisure are hard to "wait on". They want brands to be "fast fashion". They need more money, they need to be "wet", and the quality of products is better. Otherwise, they are also tasteless.

    This is very difficult for enterprises. "More money and less quantity" is indeed a hard nut to crack.

    Their fashion and leisure brands are just starting up. There are not many terminals, but products can not reach a certain quantity. Most suppliers are unwilling to cooperate.


    In fact, if enterprises are willing to give enough profits, they will not be unable to find suppliers to produce good quality and small batch products. However, in order to reduce the cost of individual products, more enterprises will rather produce more quality products and turn them into stocks, and they will not want to open up profits to find suppliers.

    The responsible person of Wolfgang fashion brand, which has worked with many fashion and leisure brands, has revealed such a situation.


    This has led to the fact that most of the Fujian style clothing is somewhat "deficient in quality" in the minds of consumers.


    If the quality of the clothing is needed to catch up with the brands of Jiangsu and Zhejiang, it may be another way to turn to the sense of design.

    Because of the importance of design, it is very obvious in fashion and leisure.

    The pursuit of sense of design in fashion and leisure will go far beyond other categories.

    This is an opportunity for fashion and leisure products. "

    Ding Geng, President of mascanini, bluntly said.


    How to make use of fashion and leisure brands

    Design

    It makes up for the impression of "insufficient quality" in the consumer's mind. "Bend" surpasses the brand of Jiangsu and Zhejiang? "CABBEEN" is a case that has to be mentioned.

    This brand takes 10 years to establish the image of China's first men's wear designer brand in the consumer's mind. Now it has become one of the most promising brands in the industry.

    The core competitiveness of CABBEEN lies in its design ability and the brand promotion around the emphasis on product design.


    The emphasis on design has been gradually accepted by many min schools.

    fashion

    The leisure brand recognizes and starts experimenting.

    This can be seen in some brands such as makasini and HOPERISE. These brands not only set up their own R & D centers in Guangzhou and Shanghai, but also unswervingly enrich their designers' strength, for example, HOPERISE hired research teams from Germany, Italy and the United Kingdom.


    In the coming season of clothing ordering, some people are busy and worried.

    Journalists in the industry have been informed that in fashion and leisure, which has been generally favored, clothing companies in Quanzhou "have not yet been launched, have fallen off", can not open the order.

    Because the early positioning and development path planning is not clear, these enterprises have to face up to the stock market, but are completely destroyed. They are faced with a series of "unbearable weight".

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