Zhonghe Shares: To Build A World-Renowned Clothing Brand Supplier

In October 18th, the veteran textile brand Zhonghe group from Fujian released the trend of 2012/13 autumn and winter casual fabrics, and presented the latest with a wonderful T show to the guests and the media. Leisure time Fabric style and future trend.

It has a large, thick and skeleton concave and convex fabric, a new type of heavy colored yarn dyed fabric, a woolen and tightly felt clippings, and a soft, fine carbon grinding fabric. Although it is the first time to enter the China Fashion alliance publishing platform in the form of T show, Zhonghe is quite old. Such confidence is undoubtedly derived from the brand's industry accumulation and strength. As the leading enterprise in the field of China's textile and fabric industry, the company has established long-term business relations with many famous garment manufacturers both at home and abroad by virtue of its excellent product quality and accurate and fast market reaction capability. There are many famous brands such as Amarni, GAP, ZARA and CK. It is reported that at present, Zhonghe has passed the assessment and certification of half of the 20 international apparel brand operators and retailers, and has successfully become their own. Fabric Supplier. In 2006, public and listed on the Shenzhen stock exchange.

After years of development, Zhonghe has gradually formed a competitive advantage with unique production and marketing mode, excellent product innovation ability and outstanding technological level. In the production mode, the strategy of "small batch, multi variety, high quality and quick delivery" has become the magic weapon for the masses. Compared with the traditional production mode, this mode can respond quickly to customer orders, organize production in time and ensure product quality; in marketing mode, it adopts the "direct sale" mode, and by independently participating in large-scale fabric exhibitions at home and abroad, it sets up representative offices or subsidiaries in the main target markets at home and abroad, and directly launches products to the terminal's clothing brand operators and retailers. This mode, on the one hand, effectively reduces the intermediate circulation links and improves profit margins. On the other hand, it can get more timely and effective feedback information from terminals to improve products.

Despite its low profile and robust style in the industry, Zhonghe company is famous for its "bold innovation". The company has a provincial-level technology center and a large number of experienced professional and technical personnel. industry The relevant enterprises, institutions of higher learning, and scientific research institutions have maintained close technical cooperation. In terms of product development, Zhonghe shares invest more than 3% of their revenue each year, which is nearly ten times the average R & D cost of the key enterprises in the whole industry, and one of its IPO investment projects is to set up a state-level enterprise technology center. In 2009, after nearly stringent entry examination, Zhonghe became the sole leisure fabric exhibitor of Premi reVision PV, marking the attention and recognition of the research and development capability of Zhonghe shares and the recognition of the top apparel brand operators in the world. It also indicates that Zhonghe shares have entered the ranks of the world's first-class fabric developers.

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Fujian Zhonghe and Limited by Share Ltd were founded in June 1993. register The capital is 376 million yuan. The company formerly known as Fujian Putian Hua Lun welfare printing and dyeing Co., Ltd., changed to Fujian Zhonghe and Limited by Share Ltd in January 2002, and was listed on the Shenzhen stock exchange in October 12, 2006.

The company is mainly engaged in the development, production and sale of middle and high grade cotton casual clothing fabric. The company produces more than 100 million meters of cotton leisure fabrics, and is ranked second in the global cotton leisure fabric market. It is the core supplier of many well-known clothing brands at home and abroad. Since 1999, the company has been awarded the "China popular fabric" for 25 consecutive years, and has a number of national invention patents and 31 national patent products of the products, including "preparation methods and applications of Zanthoxylum viscose fiber", "preparation methods and applications of calamine and viscose fiber", "antibacterial pearl viscose fiber and their preparation methods and Applications".

The company has won nearly 100 awards such as "the first national cotton casual fabric dyeing and finishing development base enterprise", "the top 500 textile and garment enterprises in China," and "national high-tech enterprises". In 2009, the company successfully entered the world's top fabric exhibition, France's first visual fabric Expo, becoming the first cotton spinning enterprise to enter the exhibition in China.