International Luxury Stores Have Opened In Hangzhou

about luxury goods As for Hangzhou, the huge market is growing. With the development of international luxury goods brand First tier Chinese brands have opened stores in Hangzhou, and Hangzhou's shopping malls have started to purchase luxury goods directly.

This Friday, the first floor of the Qingchun Store of Zhongdu Department Store, the Luxury Shangzhongdu famous goods store, will officially open, operating bags and bags of luxury brands such as GUCCI, Prada, Burberry, mimiu, Bottega Veneta, Ferragamo, Fendi, Tod "s, etc Accessories 。

Although luxury goods have become popular in Hangzhou, most of them are in the form of brands or agents opening stores, and it is rare for malls to run their own stores. Sun Wei, the executive vice general manager of Zhejiang Zhongdu Department Store, said that from this year, Zhongdu will cooperate with Shanghai Luxury Group, and the other party will provide buyer resources to directly purchase these big brands in Europe. Zhongdu Department Store plans to directly involve in luxury goods next year purchase Business.

In fact, Hangzhou's "old department stores" are very familiar with the self-supporting of shopping malls. Twenty years ago, Hangzhou's department stores adopted the business model of self purchase and self sale. The shopping malls purchased various necessities and then sold them to customers. Later, with the revitalization and opening up of the economy, people's consumption concept gradually shifted from buying goods to buying brands, and the brand's voice was strengthened, so a sales model focusing on shopping malls and brand alliances was gradually formed.

History always goes forward in a spiral, and now the mall has started its own business again. However, the idea is quite different from before. Sun Wei said that Hangzhou customers have a high level of awareness of luxury brands, and many people have purchasing power. Now is the time for shopping malls to enter luxury sales. By sending buyers from shopping malls to purchase luxury goods on their own, we can better consider the needs of the local market in Hangzhou and control the pace of new goods. Some new goods may be launched earlier than those in exclusive stores. It can also bring customized services to customers and purchase according to their requirements. In fact, internationally renowned department stores, such as Lafayette Paris and Marks&Spencer, all adopt the sales model of self support. According to Sun Wei, the proportion of self support of European and American department stores has reached more than 70%. At present, in addition to luxury goods, the Qingchun Store of Zhongdu Department Store has also included gold jewelry in its self support category.

Hangzhou people have a high awareness of luxury brands, Consumption concept The worship of LOGO (brand) has gradually turned to the appreciation of internal quality. Sun Wei said that, in the next step, Zhongdu Department Store also plans to purchase some brands with strong design sense directly from the Italian origin, and the prices of local well-known brands will be much more friendly than luxury brands. On the opening day of Luxury Zhongdu Famous Goods Store, the Qingchun Store of Zhongdu Department Store will also have promotional activities such as buying full tickets and giving free vouchers.
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