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Brand Shoe Enterprises Rely On Culture To Touch The New Selling Point Of The Consumer Market.

2011/10/19 9:37:00 30

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Brand Shoe Enterprises Rely On Touch Consumption

Pope David ogway, a modern advertisement, said: "

brand

It is a complex symbol. It is the invisible sum of brand attribute, name, packaging, price, historical reputation and advertising mode.

Brand competition is the highest level of enterprise competition.

Today, with the development of commodity economy, brand has become an important symbol of trust in consumer groups, and also a major market for large enterprises.

Resources

Therefore, it is the common goal of the market and industry to establish and cultivate a brand with high recognition and influence.

However, in this consumer market with a similar personality, there are few brands that can make one's own home.

Throughout the domestic enterprises, there is no lack of advanced technology, elite talents and other advantages, but why can not build a famous international brand? Why? Brand is not only rely on quality and technology as a solid guarantee, but also needs to convey and sublimate the brand with cultural orientation.

connotation

In order to achieve deeper communication with consumers, we can achieve brand loyalty through emotional appeals.

Dependence

Nurturance.

Culture is very important for all kinds of brands, as is the shoe industry.

Especially in the present stage of the shoe industry, the brand is good and bad, and the fish are confused. It is also required that the enterprise should make some achievements in this respect. Only the isolated brand culture can set up a distinctive brand image and let the consumers stay.

Ingrained

Therefore, it will stimulate the consumption of students to purchase behavior with high quality goods and services, enhance their profitability and competitive advantage, and let the brand occupy an unparalleled market share.

Only by taking the brand culture as an important competitive means, the shoe company affects the consumer's purchase decision by culture, and makes it experience the satisfactory feeling of shopping to make the brand more space for development.

It is true that culture is the key to deciding whether a brand can be firmly stationed in the market soil.

Nike, an internationally renowned sports brand from the United States, attaches great importance to the cultivation of culture. Charlie Danson, the brand president, has said that Nike has a very optimistic future in the Chinese market, but it needs to solve the relationship between Chinese sports culture and brand, otherwise it will restrict the development of enterprises and brands.

It is reported that some outdoor sports are not attractive in China's densely populated urban areas, while fitness clubs are not popular sports, which has negative effects on brand growth.

Therefore, Nike began to show its hands and feet in some Chinese people's well-known sports activities. It not only copied individual and group sports culture in North America, but also stimulated Chinese people's enthusiasm for a sports event, and made use of local celebrities such as Liu Xiang and Li Na to promote the deepening of brand culture.

Today, Nike brand culture has involved basketball, football, tennis and so on.

field

Forming a complete

Marketing

The promotion system will make the development of brand in China market like a duck to water.

Any brand that wants to win huge development space in the market is absolutely the most important part of the overall strategy, and it is also the carrier for the establishment and promotion of culture.

Therefore, enterprises must make full use of all the advantageous resources to ensure the orderly production and production process, strictly control the quality level of the product, and then borrow the culture to publicize the connotation of the brand, and create the image of "both inside and outside" to achieve the icing on the cake, so that consumers can get spiritual pleasure while meeting the material needs, and gradually turn from the attachment to the brand product to the pursuit of the brand cultural value.

Of course, shoes enterprises should match the brand culture according to the characteristics of the products, so that the communication objects will naturally accept them. If the culture is applied mechanically, it will not only make people feel farfetched, but also lead to the brand losing its characteristics and affecting the development of its market.

Secondly, shoe enterprises should fully understand the characteristics of the target market consumer groups, and observe their mental state of mind, emotional needs, behavior, lifestyle and other information for effective analysis so as to confirm the brand culture.

It is easy to recognize the brand culture that arises from the target market consumer groups, so that brand marketing will be more fundamental.

With the quality of brand culture, we must do our best to expand its audience. In this era of information explosion, shoe companies can choose some popular models to publicize brand culture, or media advertising, or marketing activities. The key is to integrate products with the product, so that consumers can bundle up products and culture, feel the contents of brand expression, resonate with them, and buy products as emotional sustenance.

The road is long, and I will go up and down.

The construction of brand culture is by no means an overnight occurrence. Only by taking culture as a contact between brand and consumer market and persistently improving, can enterprises achieve real profits and profits.