Layout Chongqing &Nbsp; GUCCI Open Shop On The Street To Fight LV

When the "luxury control" in Chongqing can buy the latest model at home.

dynamic

GUCCI Chongqing southwest flagship store

Yesterday, reporters saw in Monument for Liberation, the Golden Eagle wealth center, which is still in the decoration state, has officially launched the GUCCI curtain wall.

According to the owner of the Golden Eagle wealth center, GUCCI has entered the field last month and is expected to open its doors next month.

As GUCCI's flagship store in Southwest China, Monument for Liberation GUCCI will be a breakthrough in terms of scale and momentum. It will be the largest in Southwest China.

The store will be GUCCI's second store in Chongqing. Its first store in Chongqing has opened its doors to the 68 square of Guanyin Bridge in September last year.

Reporters tried to interview GUCCI flagship store in Chongqing, but did not receive a response, and the news from starlight 68 said that since its opening, the first store has ranked among the top three in the country's single store sales, with strong market potential or GUCCI's consideration.

PK

Shop on the street and LV gas field

In fact, GUCCI,

GUCCI has separated the newly opened store from the LV which opened in September by only one street. So the situation of street confrontation can not help but think of the hot business war between Carrefour and Beijing Hualian in the Shapingba business circle which caused nationwide concern.

Zhang Lin, director of the Central Business District Management Committee of Monument for Liberation, also said such a situation is rare in the country.

There were rumors in the industry that when GUCCI first opened its first store in Guanyin Bridge, LV once planned to take a single building near the GUCCI and opened a flagship flagship store like the Mixc, Shenzhen, to overwhelm its competitors with momentum. However, there is no future in the matter.

Reporters tried to verify the matter with LV and relevant departments, but they did not receive any response.

A luxury store seller revealed that the planned location of LV would be a luxury store, but he did not want to disclose more details.

What is intriguing is that LV appears in the form of flagship store in Chongqing, and GUCCI is the flagship store in Southwest China. Last year, the shop opened in Guanyin Bridge Star Plaza 68 is only the flagship store in Chongqing.

It seems that GUCCI seems to be more ambitious in the Chongqing market.

Analysis

Chongqing's luxury market has unlimited potential?

From the current part of Chongqing's high-end brand management status, not only is the GUCCI single store selling in Chongqing, but many brands have hit a new high in Chongqing.

It is said that the daily sales of the Guanyin Bridge store, which is located at the top of the Guanyin Bridge, is ranked first in the country's single store sales, and the news from Huarun million is that its high-end brand OLE has a record of profit for 3 months.

"We must not just look at the layout now."

Xu Qinghong, director of the Yuzhong Commercial Commission, said that the market is just excavating and the cake is very large.

A luxury store seller in the city also expressed similar views. He said that in the case of Chengdu, near Chongqing, there were 12 major luxury stores, and every household's sales grew. Now Chongqing's luxury stores are located in Xingguang 68 of Guanyin Bridge and times square of Monument for Liberation. The development of Luxury Retailing in Chongqing is just beginning.

depth

Business circles need to avoid homogenization.

GUCCI has two stores a year or so, which is closely related to the introduction of high-end brands in business circles.

It is said that OLE, a high-end supermarket that has been camping in Jiangbei early this year, will be located in the times square of Monument for Liberation next month in second shops in Chongqing.

In fact, from the introduction of mass department stores, the mainstream department stores of Monument for Liberation and Guanyin Bridge also have similar brands.

Although such a layout is closely related to the development of Chongqing's business cluster, it is not true.

"Business circles must realize dislocation management."

He Du, director of the business cooperation office of the Chongqing Municipal Commission of Commerce, said that from the perspective of the government, the introduction of the brand is more likely to "buy the big cards in the world" in Chongqing. It is encouraging attitude, but how to make the most reasonable arrangement or to follow the market, and the corresponding elimination will be very normal.

"Brand differentiation is very important."

Xu Qinghong, director of Yuzhong Commercial Commission, also said that for now, take Monument for Liberation as an example, some brands in times square have ensured the uniqueness in Chongqing. In Monument for Liberation, following the Golden Eagle wealth center, there will be two major carriers of global financial centers and international financial centers to absorb luxury goods, which will occupy the commanding heights of Chongqing's brand consumption, and the mass market will gradually be diverted from Daping group.