Nike, Adidas And Other Foreign Brands Were Attacked By "Quality Gate".

Gym shoes

Because she thought "besides the lower price, the more important thing is that the quality is better."

The zero liquid Coca-Cola solution produced by Shanghai Coca Cola Co was detected with 3 kinds of preservatives. The Otis Elevator even went wrong, causing many casualty accidents. Large chain supermarkets such as Carrefour, WAL-MART and so on were exposed to counterfeit goods; the luxury brand LV was investigated by the Zhejiang industrial and commercial department because of its unqualified quality.

Consumers can not help asking: why do these prestigious foreign brands come to China?

Typical case No.1 refrigerator door is closed, SIEMENS is "strict".

The quality of products of the same brand may not be exactly the same at home and abroad. This is a problem that has been gradually realized by many Chinese consumers but never explored.

Luo Yonghao, a celebrity in the field of English education and training, recently revealed in micro-blog that the quality of her SIEMENS refrigerator was defective and the fridge door was always closed.

Subsequently, one hundred or two hundred SIEMENS users showed similar problems with their SIEMENS refrigerators.

Many netizens also uploaded their own SIEMENS refrigerator door closed video.

In the face of accusations by Luo Yonghao and many netizens, SIEMENS issued a short statement in its official micro-blog, saying: "SIEMENS refrigerator door is not easy to shut down. It has been checked with the production, quality control departments, and so on, and it is confirmed that it is not a quality issue.

SIEMENS will provide door-to-door inspection and maintenance services to users with similar situations. "

Is it too costly to recall?

The statement, which does not recognize the quality problems of products, was criticized by netizens as "sword taking advantage". In fact, since 2007, on Baidu's SIEMENS post bar, many SIEMENS users have reflected that the brand's refrigerator door is not strict enough. "SIEMENS is not a general disregard for the quality of China's market."

Luo Yonghao said.

Netizens questioned the obvious problem of "closing the door". They should be detected before leaving the factory. Even if they missed the inspection at the time, SIEMENS should recall or repair the problem promptly after receiving complaints from users.

Netizens "white boat 1987" said that SIEMENS refrigerator once again proved a sad reality: even German made good reputation will also depreciate in China.

How can it be a problem in developed countries like Germany, the United States and Japan? It's not a problem to come to China. Some netizens pointed out sharply that "these foreign brands feel that Chinese people can do well, tolerate and tolerate things."

Consumers later speculated that SIEMENS knew how many refrigerators they had, and if they recognized, they had to recall products. If they did not admit, they only lost part of their sales volume. SIEMENS chose to pay the less price between the two. This is just like Ford's car safety hazard. The company would rather compensate for the loss of the car accident, rather than recall it, which would actually pay more.

Typical case No.2 Nike basketball shoes to China less air cushion

In early September this year, Nike was exposed to the same Nike basketball shoes sold in China and the United States, but they were of different quality and different prices.

Some netizens revealed that they bought a pair of "NIKE ZOOM HYPERDUNK 2011" basketball shoes with a price of up to 1299 yuan at the Nike store in Beijing. When they got home, they found that the same shoe sold in the US for about 125 yuan (about 800 yuan), with two air cushions, while in China there was only one air cushion.

Subsequently, the Nike China market responded by saying that it used the wrong promotional materials, and promised to refund the payment to the affected customers in full, and to assume the related expenses not exceeding 300 yuan due to the return.

I learned that Nike's propaganda was false. Many consumers said, "I have been wearing Nike products since I was young. This time Nike did such a thing. I think I should replace other brands."

"No words, Nike makes me sad."

"Even big brands like Nike are suspected of fraud, so what brand should I believe?"

In response to Nike's "wrong publicity materials", a number of lawyers said that Nike was a false propaganda.

Zheng Lei, a law firm in Longan, Beijing, told our reporter that Nike must provide convincing evidence to prove that the wrong publicity material is the right way to persuade consumers. Otherwise, it is deliberately making false propaganda, suspected of fraud.

A simple refund is not enough to answer the buyer's responsibility for double payment.

{page_break}

It is not the case that many foreign brand clothes are unqualified in China.

In China, the same arrogant multinational companies are not just SIEMENS.

Shanghai entry-exit inspection and Quarantine Bureau recently revealed that the first half of this year, Shanghai port imports of clothing sampling failed rate of up to 55.8%, the quality of imported clothing is not optimistic.

The unqualified garments detected were mainly from South Korea, Bangladesh, Switzerland, Italy and Spain.

In fact, it is not the first time that Chinese brand clothing has been tested in China.

In July 2008, in the special supervision and spot checks of the National Quality Supervision Bureau on knitted T-shirts, casual wear, shirts and other products, it was found that one of the brands of foreign brand H&M was not qualified.

Since then, the names of these foreign brands have been constantly appearing on the list of unqualified products from all parts of the country.

Spain's clothing brand ZARA is seven years old.

City Consumers Association said in April this year, ZARA false labeling of commodity ingredients, there is still a problem of easy to fade.

ZARA initially ignored the findings of the consumer association and was habitually silent. After being criticized and urged to properly solve the losses caused to consumers by product quality problems, ZARA was corrected and the problem clothing was recalled.

In order to cope with the cost advantages of Chinese local enterprises, some multinational enterprises have lowered their heads. While price competition, they also ignore or reduce the requirements of product quality consciously or unconsciously.

Why does "China standard" become the Amulet of multinational corporations?

"The quality of goods sold by Chinese companies to foreign countries is better than that of domestic ones, and the quality of goods sold to China by foreign companies is inferior to those sold in Europe, America and Japan. Why?" complained Mr. Wang to reporters.

According to the insiders, the "double standard" stems from the fact that some industry standards in China are lower than those in developed countries such as Europe, America and Japan, leading enterprises to reduce quality standards without authorization, so that the sales of the same brand products in China and other countries will be different.

In response to media reports that "Japanese milk powder used the Chinese standard for products in the Chinese market", the Meiji company also acknowledged publicly that the supply of China's "treasure" series is different from that of the Japanese milk powder standards.

Whenever a foreign brand is in trouble, the manufacturer usually gives the phrase "product meets China's quality and safety standards".

Can Chinese standards become a talisman for their problem products?

After the recent Coca Cola Co in Shanghai was exposed to excessive preservatives, they used the Chinese food additive standard as a shield.

Although the Ministry of health has repeatedly said that it will not cause harm to the public, it is difficult to dispel public misgivings. Moreover, the reasons for public refutation are not unreasonable: "if there is really no problem, why is it banned in other countries"?

Expert analysis legal provisions should be clear and detailed.

China's market experts point out that there are a lot of phenomena in implementing two sets of standards in domestic and foreign countries from product quality, technical standard, after sale service to crisis management. However, the emergence of double standards is related to China's regulatory environment, standard setting, legal environment and the development of consumer culture. This is the result of the game between the "local strategy" of multinational corporations and China's market situation.

Xian Guoming, director of the multinational research center of Nankai University, believes that the "violation cost" in China is relatively low, and it is also one of the important reasons why some multinational companies dare to implement the two set of standards.

Huo Yufen, an associate professor at the school of civil economics and law, China University of Political Science and Law, pointed out that our laws and regulations are inadequate in punishing fraud.

The same kind of goods, fraudulent Chinese consumers and American consumers, are facing different consequences.

In the United States, once a businessman is sued for fraud by a consumer, it will lead to a company bankruptcy if the facts are clear. In China, it is just an apology for compensation.

It is precisely because of the low cost of illegal activities in China that some businesses have been emboldened to cheat in China.

In addition, the relevant laws in China are relatively general. Many rights protection cases have little detailed legal reference, or even if they win the lawsuit, they can only get a very small amount of compensation, which is a drop in the bucket for violating companies.