Taobao Was Besieged Or Damaged Millions Of Tencent Dangdang And So On.

To protest the increase in fees in Taobao mall, starting from the evening of 11, tens of thousands of Taobao mall sellers were besieged by Taobao's online sellers in a self organized way, and bought tens of thousands of purchases and refunds and bad reviews for the same large online store within one day.

Most of the shops they attacked had to get the goods off the shelves.

Yesterday, the sellers of the protest decided to stop attacking for a day, waiting for the Taobao mall to say otherwise, otherwise they would organize a new "activity".

YY group management, entitled "China Internet commerce Rights Association" announced that: as of the evening of 15 24:00, if Taobao has not yet responded, we will continue to launch activities for you!

And there will be new activities.

At that time, we will let the small and medium-sized sellers feel an unprecedented feeling of carefree dripping.

Reporters in the "China Internet commerce Rights Association" YY channel, sellers are also making suggestions for the next plan.

There are 2~5 10000 people online all day, up to 500 in line, each with only 60 seconds to speak.

The number of people gathered in the event dropped to 20000 online yesterday. Since then, more than 3000 people have reached 50 thousand people since the beginning. The reason is partly because Taobao alarm and some participants quit. On the other hand, some buyers began to pause the attack and wait for Taobao to give a statement.

According to an organizer of the event, the action was initially aimed at attracting the attention of Taobao and the media. Now it is hoped that Taobao will come forward with concrete solutions.

Taobao: measures will be made to make up for it.

Reporters also learned from Taobao mall that Taobao took the first time to take advantage of technical measures to restore the score of businesses being reduced, and will continue to make up for the losses of the attacked businesses after making relevant measures.

Taobao mall said that for these losses, for Taobao merchants who are being maliciously purchased, Taobao mall will judge according to the paction situation, and if malicious attacks are found, measures will be taken to protect them.

As for direct train advertising is malicious crazy point, Taobao mall will use technical means to determine the cost of malicious clicks, will be to the injured businesses to remove the relevant advertising costs.

Taobao mall's public relations department said that the mall has been doing its best to help the large sellers affected by this matter, so as to ensure its normal operation.

Seller group: many members are not sellers.

Although the YY group executive director, "sunshine", said yesterday that it requested Taobao mall to give a reply to these organizers before 24:00 on the evening of 15, but the reporter interviewed Taobao mall and found that they had never received any organizers' requests or suggestions.

"The door of our communication is always open," said the head of the public and customer communication department of Taobao mall. "Unfortunately, so far, these so-called managers have never contacted us. We do not know their identities, whether they are sellers or not."

The official said Taobao mall has been communicating with merchants for a variety of communication channels, including telephone and e-mail communication channels, and these channels have been open and smooth.

And the organizers of the group have not yet been contacted with Taobao mall, so that they can not guess the true purpose of the organization.

According to the reporters, many people in the group are not sellers. They may be in the bustle, or media reporters. They ask nearly more than 50 talents, one of them is the seller.

"Compared with previous understanding, it is estimated that nearly 50 thousand people in this group are really sellers, not more than 1000, after all, there are only 50 thousand merchants in Taobao mall."

Because of the escalation of events, the risk of repeated attacks may also be faced with legal risks.

Yu Guofu, a famous Internet lawyer, said that Taobao mall is an enterprise, whether to sign a contract with a merchant, how to sign a contract, and what price to sign is an independent business activity of the company.

The behavior of network attackers is illegal and should bear legal liability.

Impact: competitors scramble for customers

In the confrontation between these days, Taobao mall and sellers suffered a lot of losses.

In order to protect themselves, many large businesses take measures such as commodity shelves and suspension of cash on delivery.

In dozens of shops attacked, some big sellers lost about 500 thousand yuan.

The Camel camel flagship store claims that it can sell several hundred pairs of shoes per day on weekdays, but sales in October 12th are only about 30.

Apart from the interruption of operations, some underwear, moisturizing mask, tea and mother and child brand shop express advertisements on Taobao mall have been hit by netizens' crazy clicks. Advertising costs are directly linked to clicks. This means that businesses who make through train advertisements will lose tens of thousands of Yuan's advertising expenses instantly due to the "crazy click".

This also causes inconvenience to consumers' daily experience. Some consumers can only "bypass" to other places.

Other e-commerce platforms also take the opportunity to snatch Taobao business resources.

Yesterday Dangdang promised on micro-blog that in the short term, it will not raise the charging standard of platform businesses, and maintain platform businesses around 500 yuan per month.