Early Autumn Dress Discount? Shopping Malls!

"300 yuan to send 150 yuan", "full court 32% off", "new autumn dress, 20 percent off pieces, two pieces 30 percent off"...

In the past days of the National Day golden week, clothing and shoes in the autumn have just been listed for only half a month, but they have become the highlight of discount sales promotion.

New discounts for the new season

Reporters visited shopping malls found that many brands of shoes and clothing, such as Semir, XTEP, YOUNGOR, Tata, Belle and so on in the autumn of the new sales promotion card.

Generally speaking, in order to ensure profits, brand shoes and clothing are usually released at the end of the quarter.

"In fact, the sale of half a month on the new listing will also be encountered in the spring, because the spring and Autumn period is a pitional season relative to the two seasons of summer and winter, and the duration is relatively short. For example, the autumn dress of the sportswear in the north is usually listed in mid August, and it starts to wear winter clothes in early October, while in the south it is listed in mid September, and it begins to wear winter clothes in late 10."

Cai Jinhai, director of PEAK marketing, told reporters that "the sales cycle of autumn clothes usually does not exceed two months."

This year's rush to win hands next year

"In addition to a few direct outlets, the rest of the garments can be returned directly to the higher level manufacturers.

"Eleven" golden week will undoubtedly become the prime time of new autumn promotions, and consumers will concentrate on buying autumn clothes at this stage.

After eleven, there will be about half a month of shopping exhaustion. Then, winter clothes will start to go on shelves.

The store manager of a department store brand told reporters that in order to seize the sales opportunities, some brands even started selling around thirty percent off to ten weeks or so in order to "cash in cash" as soon as possible.

Extension of the southern tune

"Before the shoes and clothing enterprises order, mostly by the provincial generation first, then arranged to each.

How to solve this problem? PEAK adopts the "single store order" mode, and the goods of terminal stores are directly selected by distributors.

Based on the sales data of the previous year, the dealers make a basic judgement on the sales volume and style of the season, and collect the data to the corporate headquarters.

"Generally speaking, in the two quarter of spring and autumn, the style and production will decrease correspondingly with those in winter and summer."

Cai Jinhai said.

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"Enterprises have a certain number of Direct stores, they can also extend the sales cycle in the autumn through the way of pferring goods between North and south, thereby reducing inventory."

Yang Shuqing, director of marketing department of Huaqiao University, said, for example, the autumn wear in Northeast China started in mid July and began to wear winter clothes in mid September. In North China, autumn clothes were installed in mid August and winter clothes in mid October; while in the middle of Southern China, the upper part of autumn was in the middle of September, and the winter clothes were at the end of 10.

"If reasonable deployment, northeast part of the autumn clothing after the deployment of part of the North China and Southern China, autumn sales cycle can be extended."