MIZUNO Precision Foot Measurement Equipment First Appeared In Shanghai International Marathon

In November 25th, MIZUNO (China) Sporting Goods Co., Ltd., an exclusive supplier of sporting goods in Shanghai International Marathon sports event, will display a new precision foot measuring device PRECISION FIT in the sinking square of the Jingan Temple in Nanjing West Road, allowing many runners to recognize their feet and choose their own running shoes.

Mr. Chen Qi, manager of sports marketing department of MIZUNO (China), said: "MIZUNO is equipped with PRECISION FIT in the professional retail stores in Europe and the United States, and this equipment is used in London Marathon and other international marathon competitions to provide high quality professional services for runners.

During the Shanghai international marathon competition, PRECISION FIT was selected for the first time in China. It also hoped that it could better support the Organizing Committee of the competition, reflecting the professionalism and good service function of the competition.

In 2008, we will set up PRECISION FIT equipment in a number of image stores in key cities nationwide to help more runners in China understand their foot characteristics and running habits, which will become an important part of MIZUNO running professional services.

Unlike previous common foot measurement devices, PRECISION FIT not only tests the basic shape and data of the sole, but also tests the trajectory of a person during running, which is different from a simple 1 minute foot scan. The PRECISION FIT, which takes nearly 10 minutes, is tested by comprehensive foot, calf, erect, bending and other state data. The three-dimensional data show that the subjects can understand their feet and running habits intuitively and comprehensively.

This comprehensive precision test embodies the forefront concept of global sports product development, and is also a tool for MIZUNO to help many runners choose the most suitable running shoes.

"Everyone has their own running habits, and some habits do not accord with the principles of dynamics. Therefore, an important function of running shoes is to help people correct their running posture or compensate for their bad habits through various functions, reduce possible sports injuries, and create the best running state for runners."

Mr. Xia Junan, senior designer of MIZUNO (China) shoes product department, said, "the characteristics of PRECISION FIT are the static data of the foot length, width and height of the instep, arch of the foot, etc., and also consider the running posture and exercise habits of the people."

Usually, sports brand designers always classify runners into several categories based on some theory, so as to develop different types of products.

Xia Junan said that the data model of PRECISION FIT was built on the basis of a large number of runners' data collected and researched by MIZUNO for many years. Through PRECISION FIT, consumers can understand their habits and characteristics in running very simply and clearly, knowing their own categories, it is easy to choose a pair of running shoes that are suitable for them.

Background: MIZUNO and Dongli Marathon: since 1997, MIZUNO has been supporting Shanghai International Marathon for 10 years.

It not only provides excellent sports equipment and rich prizes for all the staff and athletes of the competition, but also brings good experience with other international marathons to China.

In the 10 years, the Shanghai International Marathon has evolved from the first 6000 competitors to the international marathon race with 20 thousand participants. MIZUNO has also become the official official partner of the IAAF. It sponsors many international track and field events and marathon events, including the Osaka World Championships, which has a place in the global running field.

PRECISION FIT: English plates to "precision measurement", is the latest foot type measuring machine developed by Mizuno Corporation.

The aim is to help consumers understand their feet and running habits through comprehensive tests, so that they can easily choose their own running shoes.

The contents include foot length / width arch type and height leg type ankle flexibility, running knee position and so on.