How Do Agents Develop New Products?

How far is the competition of Chinese household appliances? How low is the profit margin of Chinese household appliances, and how annoyed the manufacturers of Chinese household appliances are, it may not be a surprising topic.

The market of home appliances is wonderful, and the market of household appliances is also very helpless.

However, why are there many new brands, new products, new household electrical appliances agents and new household electrical appliances dealers every year?

This is just like what the besieged city says: the outside wants to walk in, and the inside wants to go out.

Home appliances manufacturers do not have the generosity and boldness of other industries. They often come to millions of dollars in advertising bombing, especially in the promotion of new appliances.

For the household appliance industry, how to develop the new product market is an arduous and long way to go.

The resources they can make use of and the creative planning are negligible.

They must be more refined and more unique from details, ideas and operations.

Let's talk about how agents do a good job in developing new products.

From EMKT.com.cn 1, before entering the market research agent, before the development of the new product market, we should do a good job in the market research work. We should have a full grasp of the sales outlets, dealers' management strength, the boss's management mentality, the boss's moral character, the after-sales service ability, and the market price quotation, etc., and we should also know about the competitors' situation.

There is a Qiu in the heart, clearly choose what kind of distributor, can successfully choose distributors, laying the groundwork for the upcoming new product promotion conference.

2, how to plan the location of the location selection for the primary market, the two level market and the three level market, how to plan the one or two level market or whether there is a selective operation? This is based on the strength of the company, and can satisfy their blood supply, especially the primary market.

The two tier market also has the dealer who has to get rid of the goose, but they are mostly the image window of the local commercial consumption. As long as they enter the product, they have the chance to survive, otherwise the product may not improve in this market.

Personally think that in the two tier market, it is best to conduct intensive layout, good bad stores have to March.

The competition in the two tier market is the competition between products and products. The competition between shopping guide and shopping guide is good, and the store has great investment, big support, less store investment or no investment.

The competition in the two tier market is the competition between products and products, and the competition between shopping guide and shopping guide, as long as your shopping guide is fierce, the brand name can also turn into a famous brand, and the boss's profit is high, and it may also be biased towards the sale of the product.

What about the three tier market?

If you do not have the ability to configure professional guides, it is best to choose exclusive business mode, so that the boss can earn high profits, but also often engage in petty favors to shop salesmen.

Usually small gifts, festivals, small red packets.

3, the product pricing network structure is clear, the following should be the product price package, for different regions, shopping malls in different situations, pricing is a headache, if the price is set, once it goes through, it will cause adverse effects.

It seems that there is only a uniform price policy for the two or three market.

Because the two tier market will have entry fees, activities sponsorship fees and other support, these things may have to be produced in the product price package, but it is absolutely not enough. This is the only way to do a good job in the analysis of the profits of the three grade customers, to use the profits that they pack out to be used in the two level market, and partly to return to the three grade customers. It can be a reward for the delivery, it can be a variety of forms such as promotional activities, rebate steps and so on.

4, the distribution network of business personnel, prices have a preliminary plan, now is how to configure business personnel.

I personally think that excellent business must have the quality of excellent shopping guide, can sell products on the spot, can train others and manage customers, so for a new product business, it is not only a salesman, but also a shopping guide, a trainer.

Therefore, in the recruitment of business, in order to save money, it is best to find business locally, find some non service old shopping guides, or be willing to engage in From EMKT.com.cn as an excellent shopping guide, as a terminal supervisor or a salesperson.

Choosing the area in the nearest way is the responsibility area, so that it is not necessary to travel long distances for business travel. Serving customers is just a meal or a few days, and the low frequency of travel makes the work basically worthless.

For example, Poyang County and Wuyuan County in Shangrao should be assigned to Jingdezhen's business jurisdiction, so that salesmen will not waste their time in cars.

This can stipulate that business travels frequently, and the results are based on diligence.

5, the construction of after-sale outlets, if you want your customers to invest in your new products, besides perfect products, superior prices and reasonable channels, you must also have perfect after-sales service.

So the selection of after sale network is also very important. The service consciousness, network ability and the relationship with the customers of after-sales personnel must be weighed and not impede sales.

Now many dealers choose to operate products, on the one hand, on the one hand, after sale service is good, but also their special concern.

Many strong products are out of service, resulting in the failure of products to find core distributors, which is also a common problem.

Therefore, for the new product market development, the establishment of a strong service team is also an investment weight for agents.

From EMKT.com.cn 6, terminal construction strong terminal strength has soft and hard points.

Booth image, terminal publicity materials (including POP advertising, direct delivery advertising, poster, indoor billboard, banner bar) are hard terminals. To do it well, they need to spend a lot of investment, and the actual sales impact is not very obvious.

She has a professional and strong sales promotion guide (she often makes the brand name "brand"), friendly relations with the shop staff at all levels, and unusual friendship with other brands.

These are called soft terminals, and the so-called soft terminal lethality is immeasurable.

Take the machine, bring customers, bundled sales and so forth in the invisible resources.

Manufacturers now attach great importance to hard terminals, often ignoring the piece of soft. In the new product market development and construction, agents can consider how to make strong soft terminals.

7, the agents of advertising resources can be ordered according to the size of the newspapers and magazines according to the size of the circulation: XX daily, XX evening news, XX Metropolis Daily, XX consumer newspaper. According to the consumption characteristics of target customers, we focus on selecting the first two newspapers in the newspaper media to publish a few soft articles in a month, carry out a hard column advertisement in a month, or continue to cooperate with the scene to carry out some large-scale promotional activities, or do some shop features, such as shop recruitment and inkjet painting for each dealer, or on the two sides of the high speed road, the national Road, and the main streets of the important towns and villages, so as to make the wall advertisements popular among the people.

But many of the ideas are hard to come by. The resources of agents are limited. They can do some shop recruiting, painting, and do some large-scale promotional activities.

8|, the new product promotion will have strong sales team, professional product training personnel, perfect after-sales service network, reasonable product price positioning, genuine cooperative customer distribution.

Agents have everything they need and only owe the east wind.

Then we might as well come to a new product promotion conference, so that the new product promotion will become the east wind, so that we can burn up the products and let the products rise up, so as to fully arouse the enthusiasm and desire of our customers.

The promotion of new products will be necessary. No matter what they are thinking about, they will have the hope and opportunity to cooperate.

In fact, the development of the new product market will not happen overnight. It requires agents to work unremittingly for a long time, so that the products will be sold from trial sale to main sale, so that the brand will be changed from nameless to famous to famous.

Welcome to discuss your views and opinions with the author. Telephone number: 13755362249, e-mail: zhuzhiming0557@sohu.com