Ningbo Clothing Companies Hit Creative Cards Skillfully

Ningbo city of Zhejiang province is a major garment industry in China. More than 10 garment enterprises have entered the list of top 100 clothing companies in China.

Since the beginning of this year, a group of Ningbo garment enterprises represented by YOUNGOR and Taiping bird have been relying on creative design. The pace of pformation and upgrading has obviously accelerated, and all economic indicators are better than the same period last year.

According to statistics, from 1 to August this year, 864 textile and garment production enterprises above Designated Size in Ningbo realized sales revenue of 59 billion 300 million yuan, an increase of 22% over the same period last year, and realized profits and taxes 5 billion 780 million yuan, an increase of 19.1% over the same period last year.

YOUNGOR is an evergreen tree in Ningbo's clothing industry.

In June of this year, YOUNGOR pferred all the shares of wholly owned subsidiary of new Ma clothing to Sheng Tai yarn dyed fabric.

The sale of the new Malaysia clothing OEM business which contributes little profit and low gross profit is more conducive to YOUNGOR concentrating resources and energy to do well in the brand clothing industry.

At present, YOUNGOR is pforming from a production and marketing enterprise to a brand enterprise, and is considering a higher level of industry.

Unlike the usual view of the clothing industry as a labor-intensive industry, Li Rucheng believes that the clothing industry is a creative industry and an urban industry. It is an eternal industry.

From the brand point of view, with the improvement of people's consumption level, customers' demand for clothing is becoming more and more diversified, which provides the foundation for the development of multi brands.

And YOUNGOR's product quality has been fundamentally improved, and has the ability to support multi brand development.

This year, YOUNGOR accelerated the implementation of the brand development strategy of clothing, MAYOR, YOUNGOR, GY, Han Ma family, CEO and Hart Schaffner Marx six major brands to further deepen the development, and completed the distribution channel re layout.

In addition, YOUNGOR also set up the YOUNGOR creative arts and Design Co., Ltd. of Ningbo. The main function of the company is to refurbish the existing shops and decorate the new shops in the future according to the different product positioning and target consumers of the six brands.

YOUNGOR has launched a new creative design, brand strategy, perfect and strengthen channel construction, logistics construction, and adjust products.

Taiping bird is a new garment enterprise in Ningbo.

Facing the plight of traditional manufacturing industry, Taiping bird has gradually stripped the manufacturing sector from strengthening.

In the view of Taiping bird, the competition of clothing is the competition of unique product design ideas and efficient distribution system.

At present, the Taiping bird has a design team of more than 300 people. It has more than 100 new types of markets every week, with over 8000 designs in one year, and the design speed is at the forefront of the domestic fashion industry.

It takes only more than 20 days for designers to create fashion ideas and clothes to wear to consumers, and it takes at least 2 months for a general enterprise to complete the process.

Taiping bird has more than 2000 stores in China. Through efficient management software, every instruction of headquarters can be pmitted to the store at the first time, and almost simultaneously sends sales information from all parts to headquarters, and then starts another cycle from design to sales.

And this seemingly pparent "fast fashion" is precisely the core competitiveness of Taiping bird.