China'S Silk Industry Still Needs More Efforts

China's silk industry has always been dominated by raw silk exports, and domestic well-known brands are lacking. So, how can we change this situation? Relevant experts said that China's silk industry still needs more efforts in creating brands, self-discipline and expanding the domestic market.

According to experts, 80% of the world's silk is produced in China, and China's silk trade volume accounts for 80% of the world's trade volume. However, it is interesting to note that China is only the most important place for raw material production and product processing, and the brand, design and marketing network are all in the hands of foreign manufacturers.

Two American economists won the Nobel Prize for their contributions to macroeconomic research The US Senate Exchange Rate Bill voted today and predicted the second half of the year in many ways Economics Growth rate drops quarter by quarter. Wal Mart's ten stores closed or lost more than 45 million yuan. Ministries and commissions judged that the tide of small and medium-sized enterprises' bankruptcy did not appear. Huaxi Village imitated the Great Wall and Tiananmen Tower, "The Gods of Stocks" Zhu Daming: Saving Wenzhou usury is better than saving finance. An Indian silk merchant once said: "We import raw silk from China, and use Italian machines and Indian heads to earn money from Americans." The price of processed silk can be 30% higher than the import price of China.

The most illustrative example is Hermes scarves, whose price can reach 3000~5000 yuan on one side. The raw materials are exported from China and then processed and sold to China. The price difference is like cloud and mud.

Hermes' brand appeal and the fashion guidance of its graphics and patterns are unmatched by the Chinese industry.

Wei Bo, director of the National Cocoon and Silk Office, pointed out that although the gap between China's silk processing and the international top level is not large, the comprehensive strength of culture, brand and other aspects still need to be improved to match China's status as a major silk country.

Wei Bo believes that in the next 10 to 20 years, China will continue to build cultural strength and create its own brand. Chinese Academy of Agricultural Sciences sericulture Li Long, deputy director of the Institute, also said that although the road to creating a brand was very difficult, it was a must.

In addition, Fan Tao, the chief expert of the silkworm industry system in Anhui Province, pointed out that the vicious low price competition in China seriously interfered with the industry order Therefore, it is also necessary to establish industry associations and prevent enterprises from vicious competition through self-discipline.

Fan Tao also reminded that the progress of the silk industry cannot be measured only by the increase of the area and the total amount. The key is to improve the efficiency and quality of per unit yield. At present, the domestic consumption of cocoon and silk is basically stable. If sericulture is vigorously developed, excessive production of cocoon and silk will damage the entire industry. This is also the meaning of the "Twelfth Five Year Plan" to improve the quality, stabilize the area, and shape the brand.

Fan Tao said frankly that the development of the silk industry cannot rely solely on export, and it is a shortcut to stimulate domestic consumption. With the improvement of people's living standards and the change of consumption habits, silk and cotton quilts are increasingly popular. Silk fiber contains 18 kinds of amino acids necessary for human body, which is almost the same as the amino acids contained in human skin. Therefore, it is called the "second skin" of human beings, and has potential in the manufacture of underwear.

When it comes to the innovation of the business model of the silkworm industry, Fan Tao relatively recognizes the "company, professional cooperatives, farmers" model: "the specific process is that the company entrusts cooperatives to produce, and cooperatives directly purchase from farmers."

Tang Hongyan, the head of Yingshang County Hongtao Fungi Industry Professional Cooperative, told our reporter that this is the model adopted by the Beijing Jiulong Silk Group in Fuyang City, Anhui Province. Its designated storage base is in Yingshang County, and the purchase price of local fresh cocoons is 26.5 yuan to 29 yuan/jin, which is relatively high nationwide, and enterprises will return profits to farmers after reeling. Enterprises and farmers have established a positive interaction relationship, which provides a guarantee for the long-term sustainable development of sericulture.