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China Footwear Industry Strategizing &Nbsp; Seeking Brand Innovation And Development

2011/10/10 11:06:00 32

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China Footwear Industry Strategizing Brand Innovation And Development

With the innovation and development of science and technology in China,

Comfortable

Health has continuously become the concept pursued by the whole nation. At the same time, as a developing country, our country is also strongly advocating the consciousness of independent innovation. Since the reform and opening up, China's technology development level and the technical structure of industrial structure have undergone major changes, and the quality of labor has also improved considerably.

But in the face of the ever-changing science and technology reform and the increasingly intensified resource and environmental constraints, facing the fierce international competition characterized by innovation and technological upgrading, the problem of weak capability of independent innovation has increasingly become the bottleneck of development.

Accelerating the improvement of independent innovation capability is an important task in guiding China's economic development during the "11th Five-Year" period, so enterprises at all levels will also bring their own innovation into the company's development plan.

In this wave of innovation, China

Nation

Brand shoes brand innovation concept is worth mentioning.

As we all know, for shoe enterprises, is the design unique?

create

Force, to a large extent determines the future survival environment of this shoe enterprise.

Specifically, in terms of design creativity, fashion style design, healthy and environment-friendly accessories, ingenious fine workmanship and international fashion are perfectly integrated into the unique brand culture.

In the footwear industry, innovation should first have its own corporate culture.

Then through the corporate culture to convey innovative ideas, play a cohesive effect and achieve real innovation.

Shoemaking enterprises should try to infiltrate the role and influence of culture into all levels of enterprise strategy, from grass-roots to management, from policy to strategy, etc., in short, always put innovative ideas at the core of enterprise development, thus affecting every market action of enterprises.

At the same time, the innovation will be included in the performance appraisal system, with the corresponding incentive and reward mechanism to stimulate the creation of innovative ideas, and then generate the plan to complete the implementation.

In addition, the shoe companies should use training to improve their comprehensive quality and ability, so as to make their innovation power the foundation of building enterprise innovation system, and tell Yun Gong to have innovation.

thinking

It is essential for the future development of the entire enterprise, so as to fully implement the spirit of innovation and create an elite team of high efficiency and quality, and effectively cooperate to implement the innovation concept.

In the face of the competitive pattern of the shoe industry competing with each other, the brand personality without originality can not break through. Only by strengthening its core competitiveness can we occupy a favorable position in the market.

The changing market demand is required for the continuous innovation and promotion of the brand, so as to achieve sustainable development.

At this stage, the consumption of footwear products in China is more than 10 billion pairs. This index is growing at a rate of over 10% per year, and the mainstream consumer group is mainly driven by the trend of youth.

Therefore, we should use unique design concepts to integrate into the fashion style, and achieve the perfect product details through the production process, material purchase, equipment application and so on.

innovate

And the environmental protection performance is most incisive, so that we can strive to build a strong brand in the footwear industry.

In shoe industry

market

In the era of increasing pressure and challenges, it is only by taking steps to survive in such a difficult environment that the Chinese national shoes brand must take independent innovation as the core competitive advantage, and foster environmental protection concepts as the business direction of enterprises, and strive to create strong footwear brands, deduce the new style of the industry, and truly open up an independent market development mode. I believe this powerful force can push the brand to a higher market peak.