Shoe Net: Electricity Supplier Operation, Four "Excellent" Is The Key.

According to the China Electronic Commerce Research Center, there were 44 venture capital financing projects in the field of e-commerce (including B2C and B2B, excluding online group buying) from 1 to June in 2011, of which 42 were venture capital, totaling more than 1 billion 830 million US dollars.

Among them, footwear B2C relies on the rapid development of leaps and bounds to win the VC venture capitalists.

With the help of this capital easterly influence, after 2011, the development speed of vertical footwear B2C obviously increased, and the operation strategies and marketing methods of each of them were different.

After the success of Tencent's success, the sales volume at the end of the year ended 1 billion, and Li Shubin even admitted that the company had already started the preparatory work for IPO.

Le Tao was once intensive.

The strategy of the shoe store is to rely on Ali closely. After successful financing, the relationship is more harmonious than before.

In the 4th anniversary anniversary of the company, Wang Jiancong, President of the company, first put forward the four line of "excellent" development of enterprises: ensuring good products, offering preferential prices, offering quality services, and building excellent teams. The four "excellent" line will serve as the industry guidelines and guidelines for the rapid development of enterprises.

Among them, the four "excellent" development line put forward by the shoe net, Michael believes, is pointing out a new direction for the operation of the electricity supplier.

Because the development of e-commerce in China has gone through too much confusion and impulsiveness. It will be a product hot, a team wind, a service flow, and a price wave, and no one or any enterprise can really take the four points into consideration at the same time.

Excellent products

Good products have always been consumers' pursuit, and no one wants to spend money on counterfeit goods.

The shoe net is one of the first e-commerce platforms in China to advocate the concept of genuine shoes. It solemnly promises that all brands on the line are officially authorized by the brand business, and the official guarantee is ten. In addition, the shoe products come from the procurement to the logistics distribution to the consumers. The company has seven layers of inspection windows to control layers from quality to style, from size to color, from shoes to shoes, from inner packaging to outer packaging, to ensure the quality of shoes in all directions.

Favorable price

At the present stage, online sales are mainly based on low price strategy operation. Therefore, the electricity supplier is required to have strong bargaining power when purchasing goods, so as to ensure a more favorable price to consumers.

The shoe net is located in Jinjiang, China's shoe capital. The shoe brands are gathered and backed up by the regional advantages of the natural shoe industry. The shoe net can get a more relaxed price on the supply channel than the competitors. This also explains why the price of the same brand shoes on the shoe line is lower than that of the competitors.

Quality service

Every electricity supplier knows that service is very important, but how to do service to improve the quality of service, there is no clear unification in the industry except for the simple evaluation standard.

At the present stage of the service, Michael believes that there is a bit of fish in troubled waters, and there is no real human quality service.

If the service can not be squarely faced, the flow of the website and the two marketing will be a fatal blow.

Of course, the quality of service is not just talking about it, but it needs the company to sink down and do it down-to-earth, and inject more humane ideas into the daily service process.

Take consumer returns, most of the electricity providers are often left push right drag, not half a month's time do not want to change the goods.

And in the shoe net, the situation is quite different. When it comes to the replacement, the platform will start the self-developed order return system within the first time. Only consumers can enter the system to enter the order number, so that they can handle it, safe and convenient, save worry and improve the work efficiency. It also gives consumers a good impression, making the sale for the two time.

Excellent team

The above mentioned e-commerce development needs excellent products, preferential prices and excellent services. In fact, it is indispensable for a good team to operate.

Only an excellent team can create good products, offer preferential prices and provide quality services. People-oriented, it is obvious that having an excellent team is very important for an enterprise.

But the construction of the electricity supplier team has always been a big problem. Collective job hopping, violent layoffs and so on are common occurrences.

How to build an efficient and stable team is worth a lot of thinking for the management of electric business.

The operation of the electricity supplier, products, prices, services and teams, the four are indispensable, complement each other.

Today, doing business is actually doing these four things.

If you have a wealth of excellent products, competitive prices, unparalleled humanized quality services, plus a stable and efficient operation team to support, Michael firmly believes that in the flood tide of the electricity supplier, you can go further and fly higher!