Under The Inflation Era, The Shoe Industry Of Wenzhou Is Looking Forward To The Rebirth Of Nirvana.

The cost of labor has gone up, the cost of electricity has risen, the raw materials have risen, and the interest on bank loans has risen...

In 2011, inflation was rampant, and "red rose" escaped from the stock market and firmly entangled the production cost of the traditional manufacturing industry, which made Wenzhou shoe industry appear like Hamlett.

At 1 p.m. on September 27th, the sun's rays shaded by the dim clouds of Wenzhou. Shen Kuizheng stood in the 2203 room of Shun Jin mansion in Wenzhou city. His eyes flew through the faint clouds of smoke and floated on the Oujiang River which was wide and slowly East.

Perhaps pain, helplessness, depression, fear, sadness entangled in Shen Kuizheng's heart; perhaps hundreds of millions of usurious loans can not be repaid; perhaps it is impossible to face hundreds of good employees; perhaps afraid of downstairs corner of the dark corner hiding some mysterious people's black eyes; perhaps think of the movie "chase" lines "blue sky, go straight ahead, you will melt in the blue sky, Gao Chang did not jump down, Tang Na also jumped down, you jump!"

Shen Kuizheng glanced at the last moment of the era and resolutely jumped down from the 22 floor of Shun Jing building, Wangjiang Road, Wenzhou.

Shen Kuizheng did not melt in the blue sky, but landed on the terrace of the third floor, and died on the spot.

Shen Kuizheng is the boss of Wenzhou Zheng Deli shoe company of Lucheng, Wenzhou. She is said to be forced to choose a jumping building because of the problem of "Lao Gao" (that is, usury).

Shen Kuizheng's jumping building caused an uproar in the society and destroyed the hope of the shoe industry in Wenzhou.

In 2011,

According to the boss of a shoe factory in Wenzhou, the labor cost of Wenzhou shoes has increased by more than 20% over the past year. The average electricity cost per pair of shoes has reached 1.5 yuan, up 0.5 yuan, and the annual interest rate of the enterprise credit has reached 12%, and it also has to meet some extra requirements of the bank.

Credit interest payments doubled last year, and the purchase price of raw materials increased by 8.4% over the same period last year.

Against this background, many Wenzhou shoes owners choose to run.

Beginning in the early April, Huang crane, the chairman of Jiangnan Leather Co., Ltd., Huang He Jiangnan Leather Co., Ltd. fled to abroad. The Wenzhou boss of the running road came one after another.

In July, Heng Mao footwear industry Yu Zheng Lin Heng Mao footwear boss Yu Zheng Lin fled; at the end of July, the giant Bang Shoes Co., Ltd. Wang Hexia fled; in August 29th, Nataunglau shoes material Shoes Material Co., Ltd. Dai Zhixiong fled; in August 31st, Wu Weihua, the tribal god shoes company, ran away; the owner of the shoe industry ran away, and the boss of Guoqiang shoe industry ran away, and more than 90 Wenzhou bosses had already run on the road of escape.

Zhou Dewen, the dean of the Wenzhou Academy of Management Sciences (Tan Ru once served as vice president of the Wenzhou Academy of Management Sciences) is very busy and is interviewed by the media every day. It is all about the problem of "old height" and "running away" of Wenzhou enterprises.

He told the author Tan Ru that now the suppliers outside are communicating with each other every day. Which factory's boss is running today, and which factory's boss wants to run away.

Wenzhou, as the "shoe capital of China", has become the hardest hit area of the "old high" problem. Wenzhou's "China Shoes Capital" brand is gradually getting old and gradually declining.

Can the footwear industry of Wenzhou still insist on it?

Can Wenzhou shoe man escape?

Where is the way out for the footwear industry in Wenzhou?

At the beginning of this year, the author Tan Ru warned the footwear industry of Wenzhou in the three warning of the failure of SMEs in Wenzhou to the shoe and clothing industry: first, do not blindly upgrade and upgrade; two, treat employees well, three, eliminate the informal financing means.

The author Tan Ru thinks that the cost of "old high" is high, and informal financing is another big mountain to crush the enterprise.

To solve the problem of capital anxiety, small and medium-sized shoe enterprises must deeply practise their internal strength, make scientific decisions, take people as the foundation and keep their feet on the ground.

Some shoe companies in Wenzhou just did this.

It is reported that in 2011, the huge one group in the treatment of retaining people, specific issues specific analysis, in the face of inflation, one of the highest wage increase of 30%; in the old-age insurance, to take more than 10 years of service, free of charge, 5 years or more halved; in response to rising costs, the first 3 years by investing about 20000000 yuan, pipeline technology pformation, improve production efficiency, reduce unit costs.

On the national day, chairman Huang Gaowu, known as the black horse of the shoe industry, told the author Tan Ru that the footwear industry in Wenzhou has the first advantage in terms of industrial scale, superior enterprises, R & D innovation, service platform, brand building, management development and regional characteristics.

From this perspective, the "value chain structure of enterprise headquarters, R & D and sales in Wenzhou and production base outside the city" has been formed.

We must use dialectical vision to see inflation, and we must not turn our heads around and blindly turn around. We must not choose the way to start a business. We should learn to grow up in adversity and deal with the relationship between enterprises and the times.

Wenzhou always takes pride in Leather Men's shoes. Our Indian bird shoe industry has chosen to make PU shoes.

On the afternoon of October 4th, when Premier Wen Jiabao held a meeting in Wenzhou, he stressed that SMEs play an irreplaceable role in expanding employment and promoting economic growth. Supporting the development of SMEs is of overall and strategic importance.

First, we should conscientiously implement and improve the differentiated financial supervision policies for small and micro enterprises.

Two, we should make clear that small and micro enterprises should be the key support objects, and support financial institutions specializing in providing services for small and micro enterprises.

Three, we should increase fiscal and tax policies to support small and micro enterprises, extend the period of relevant preferential tax policies, and further intensify policy preferences.

Four, we must guard against financial risks.

Financial support for SMEs should follow market principles, reduce administrative intervention, reduce market risks and moral risks.

There is no doubt that Premier Wen's position has given bright lights to Wenzhou's small and medium shoe companies, which are suffering from inflation, and has also given hope to Wenzhou shoe industry's rebirth.

The author Tan Ru asserted that the future of Wenzhou footwear industry must be bright and brilliant and full of vitality.