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Independent Innovation Of China'S Shoe Enterprises Spawned New Market Situation

2011/10/6 10:34:00 36

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Throughout the ages, innovation -- this powerful force has always promoted the rapid development of the whole social civilization. From ignorance to civilization, from backwardness to progress, the endless innovation created one brilliant after another.

Nowadays, in the fiercely competitive economic market, innovation has become the magic weapon for the game of major industries and enterprises. If we control this chess piece with strong combat effectiveness, we will be able to occupy the absolute advantage.

With the development of various brand products and marketing methods in the commercial field, the competition of enterprises has entered the white hot stage. The tense survival pattern has created more and more unique ideas of innovation, and has become the key driving force to promote the pformation and upgrading of the industry.

Phelps, the laureate in economics Nobel, delivered a speech in recent days. He pointed out that the rapid development of the US economy benefited from rapid innovation. From 1870s to 1970s, the United States did not interrupt its innovation. Even during the great depression, the United States still maintained its small growth with the power of innovation.

But with the outbreak of the US financial crisis and the occurrence of the European sovereign debt crisis, the western economy may face enormous obstacles to development, and the results of innovation will also decrease. Phelps believes that Chinese enterprises should seize the opportunities of this period, seek advantages and avoid disadvantages, and go to the stage of independent innovation.

In the survival of the fittest

footwear industry

In the market,

Shoe enterprises

The continued escalation of the competition, the products that are always in a hurry, provide diversified choices for consumer groups, but also exacerbate the friction and contradictions of brands.

More and more serious homogenization is a common problem in the industry. The imitation and follow up of product attributes, marketing and other aspects have extinguished the sparks of innovation in competition and collision, and those enterprising shoe companies simply copied the brand and strategy of their rivals, but they could also be full of enthusiasm for the shoe companies.

industry

Plunged into vicious competition.

Now, under the oppression of multiple business challenges such as rising costs and market slump, the Chinese shoe enterprises that are caught in the dark are undoubtedly adding to the burden. Innovation has become an imperative task.

We should either rely on the power of innovation to achieve pformation and upgrading, occupy a favorable position in the market, or remain inert in the status quo, ignoring the importance of innovation, or failing to recover or precarious.

It is true that brand shoe companies that want to have a foothold in the market will take innovation as the core part of the strategy and make it a strong competitive advantage.

Nowadays, more and more shoe companies are on the track of innovative development, and have won good market results. Therefore, innovation is indispensable for enterprises.

In the view of Chinese shoe companies, innovation has simply introduced foreign advanced technological processes and systems and equipment. This innovation in the external market can indeed bring some benefits to the development, but in the long run, it will not only cost a lot of money, but also guarantee the irreplaceable nature of innovation. At the same time, the shoe enterprises are in a passive waiting state when accepting foreign innovations. These are all unfavorable factors.

Therefore, shoe enterprises need to pform external innovation into internal independent innovation. Only in this way can we actively and timely apply the fruits of innovation and grasp the dominant power of the market.

Innovation is the need to stimulate people's thinking, and rely on knowledge and skills to make it a real product, system or process. This is a complete system operation, and the most important link is human.

For an enterprise, employees are the best innovators. Through the creativity and imagination of employees, we can collect new ideas, including production methods, product services, marketing strategies and so on. We will further carry out feasibility analysis and research, and then put these ideas into practice, so as to produce independent and independent innovation.

Of course, enterprises first need to convey and set up the spirit of innovation from bottom to top, and lay the foundation for the essence of innovation through training and improving the comprehensive quality of employees. And regardless of the success or failure of innovation, enterprises should give encouragement and affirmation and encourage innovation.

If an enterprise has more innovative employees, it can go farther and farther on the road of sustainable development.

Phelps emphasized that the reduction of western innovation is China's opportunity. What China needs now is localization and independent innovation, so that it can not only maintain the reputation of China's "world factory", but also help China become the world's leading innovator.

Chinese enterprises need to make greater efforts in this road of innovation. As the leading industry, the shoe industry should set up a good example model, call on shoe enterprises to cultivate the spirit of independent innovation, create new market situation with new competitive advantages, and win the victory in a vast market with strong brands.