Industry Analysis: How Far Is The Luxury Group Buying From Us?
Recently, a piece of paper circulated on the Internet: the price of the Hermes, which costs about 400-600 yuan, is 60 thousand!
The rich are still
Scramble for
。
So, what is a famous brand?
After the cost price is added to a 0, it is called a famous brand. After the cost price is increased by two, 0 will be called.
Luxury goods
After the cost price, if you want to add a few 0 to add a few 0, it is called cultural relics.
Although it is a joke, "
Worship
The era of luxury goods has to be recognized.
Every growing luxury market can not avoid a period of conspicuous consumption, and China is at this stage.
At present, as a developing country, China has surpassed the United States and has become the second largest luxury buyer in the world after Japan.
The Internet bubble is on the rise and China's technology is booming.
Concept stocks
In the face of repeated setbacks, insiders predict that as the most frantic industry in the past two years, e-commerce will encounter unprecedented fierce competition.
Obviously, websites that sell luxury goods can't be counted.
This year, Jiapin net, diamond bird, poly net, Milan net, vip.com, Xiu Xiu net and other websites have been successively financed.
Roughly calculated, the total amount of financing for the luxury goods industry has exceeded 400 million dollars this year.
In August of this year, after taking the first round of $20 million in March, the company got second rounds of financing of up to US $100 million. This financing is the largest round in the history of China's electricity supplier industry.
financing
。
Luxury goods
Group buying
More and more intense, but for the common people, whether we can buy a satisfactory commodity through group buying is the most important thing.
Different people have different feelings about the choice of consumption mode.
Consumers feel differently.
But I believe that for businessmen, the only reason for their impact on the luxury group buying market is profit.
One of the key factors of luxury online shopping in the Chinese market is the discount price it offers.
Most luxury online shopping platforms offer a big selling point to attract consumers with genuine discount prices.
We notice that most of the products sold on the luxury online shopping platform are 6~7 discount of the market price, and some styles even lower to 2 or 70 percent off, even 5% off of the new styles.
Although for the current luxury group buying website, the market situation seems to be excellent because of the price advantage.
But at present, the brand of domestic luxury online shopping platform is almost entirely from overseas, and has high external dependence.
In the long run, the price and supply of goods are likely to be the two major challenges to the luxury online shopping industry.
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