Wenzhou Businessman Pan Yongmiao: From "Reselling" Clothing To Creating The Clothing Industry Kingdom

From the beginning of reform and opening up to now, when it comes to Guangdong clothing, people always think of words like trendy, popular, and others exaggerate: Guangdong is in China. In Guangdong Garment industry Behind this huge group, there are more than 50000 businessmen in Wenzhou who are engaged in clothing management. They occupy 1/3 of the whole world of Guangdong's clothing industry. In 2008, under the impact of the global financial crisis, in order to cope with the industry crisis, Pan Yongmiao, Guangdong Wenshang, led the establishment of the Guangdong Wenzhou clothing trade association, which aims to integrate Guangzhou's clothing industry into an organic whole and enhance the enterprise's ability to resist risks.

Recently, the Wenzhou Ling kouou estuary chamber of Commerce was established. As the president of the Wenzhou clothing trade association of Guangdong, Pan Yongmiao was elected the president of the chamber of Commerce. Pan Yongmiao's development path can not be separated from the two words of "clothing". His conversation with reporters began with clothing.

　　 From "reselling" clothing to creating the clothing industry Kingdom

In the mid 80s of last century, the hot clothing of Ling Kun emerged. Pan Yongmiao's mother had run a family clothing factory. Pan Yongmiao, who was still studying, took account of the sales. Pan Yongmiao sewed the clothes on to the market of the most famous Miao fruit temple in Wenzhou, and sold it to the power market.

In 1993, Pan Yongmiao, 19, graduated from school and went up to Harbin to start his business trip. "I remember clearly that the double breasted suits were very popular at that time, and the Wenzhou garments were shipped to Harbin, forming a buying boom." Soon, young Pan Yongmiao found his place in the business field. He started early every day, and often ran between Wenzhou and Harbin. From here, he accumulated the first wealth, which includes capital and experience.

In 1996, Pan Yongmiao turned his vision to the forefront of reform and opening up to the forefront of economic development, Guangzhou, where many international fashions came from the mainland.

When he first arrived in Guangzhou, Pan Yongmiao rented three stalls in the cotton wool clothing market and opened them in rows and rows to carry out "scale" operation. He recalled those times, saying that those years were the most difficult days, and he was also the most energetic and energetic. Sleeping time is only three or four hours a day. In the morning, the goods are sold in the afternoon, and in the evening, dozens of factories are produced at the same time. He paid attention to the trend of the market and what was produced in popularity. When the nylon coat had just come out, pan Yong Miao had caught the fashion touch. He noticed that many girls liked this style, so he made a lot of production. Later, the popularity of the NYI coat brought him a bumper harvest.

Since then, Pan Yongmiao has been doing "thrive" in Guangdong's clothing industry. In September 2000, he founded the Guangzhou Modern Clothing Co., Ltd., in July 2001, he set up Guangzhou hung Chi Trading Co., Ltd., in October 2006, he also set up Guangzhou Hong Chi Trading Co., Ltd. Shanghai branch. The two factories in Guangzhou are respectively set up in Baiyun and Huadu, Guangzhou, with a total scale of more than 1000 people. The factory mainly produces women's clothing, including shirts, cotton padded clothes and sportswear, which are very popular in Europe. Five hundred thousand containers, two containers per week, seven or eight cabinets at most a week. In order to facilitate international trade, Pan Yongmiao received a residence permit in Spain. With these companies as his position, he pushed his international trade to a new peak.

After years of continuous development, Hong Chi has now become a large garment enterprise integrating production, development and sales. At the same time, the company vigorously manages the clothing foreign trade business, has three large-scale clothing production bases, two modern commercial offices.

　 Set up Guangdong Wenzhou clothing trade association to seek common development

"If we trace the source, the earliest people who came to Guangzhou to run costumes were originally experienced in Wenzhou men's temple in Wenzhou. In Pan Yongmiao's view, this group of Wenzhou people has driven the tide of the times and shifted from Wenzhou to Guangzhou Baima clothing wholesale market, becoming the first group of Wenzhou costumes who went to Guangzhou for gold rush. In this white horse clothing market, a large number of Guangzhou's "Wenzhou" clothing brand and clothing brand were born. It is understood that in Guangzhou, Wenzhou businessmen engaged in clothing business, has reached more than 50000 people, occupying 1/3 of the whole world of Guangdong clothing industry.

In October 12, 2008, Guangdong Wenzhou chamber of Commerce was founded, and Pan Yongmiao was elected the first president. At the time of its establishment, there were as many as more than 1000 members of the chamber of Commerce, up to more than 3000 this year. This can be said to be quite a large number of chambers of Commerce in the Wenzhou chamber of commerce across the country.

Pan Yongmiao said that today, with the increasing openness of the market, the increasingly obvious characteristics of global integration and the increasingly fierce competition, the clothing industry has entered the era of systematic compound operation and competition in industry, brand, commerce, culture, society and resource value, business rules and social responsibilities. The development of garment enterprises has become an inevitable trend.

In 2008, in order to cope with the impact of the global financial crisis, he led the members of the clothing trade association to invest in the construction of three large commercial pedestrian streets in Jiangsu, Zhenjiang, Henan Xinyang and Chongqing Wanzhou, with a total area of 230 thousand square meters.

In 2009, Ouhai District of Wenzhou launched the international clothing business center area project, and wanted to build it into a clothing trade distribution center and a business center in Wenzhou and even the whole country. Pan Yongmiao responded to the call of his hometown government, actively organized the chamber of Commerce members to return home visits, and led more than 30 member enterprises to build the Guangdong Wenzhou clothing trade association Ouhai headquarters base.

In addition to the clothing industry, Pan Yongmiao is also active in capital operation. In October 2010, he led the establishment of Wenshang investment (China) Co., Ltd. in Hongkong. This Wenshang investment company is jointly organized by several main governing units of the Wenzhou clothing trade association of Guangdong, with a registered capital of 500 million yuan. Investment companies will focus on the investment and operation of urban commercial real estate. With the help of "Wenshang" as the gold signboard, Guangzhou will expand and expand to Beijing, Shanghai and other parts of the country, not only to transform from traditional industries to capital industries, but also to provide broader diversified development platforms for more members.

　 The clothing industry will face a more severe test.

Reporter: as a long-term businessman in Guangdong, why do I have to go back to my hometown?

Pan Yongmiao: there is a homesick complex for every wanderer outside. We struggle outside to return home. I hope to promote the further development of the Ling kouou estuary chamber of commerce through our successful operation of the Guangdong Wenzhou clothing trade association.

Reporter: as the president of the Wenzhou clothing trade association of Guangdong, how do you view the clothing industry in Guangzhou and Wenzhou? What are the similarities and differences in the development of clothing between the two countries?

Pan Yongmiao: Guangzhou is the southern gate of China. It has geographical advantages, and is close to Hong Kong and Macao. It can get in touch with the latest trend more quickly. Guangzhou is also a commercial city of the millennium. It has a deep commercial background and strong radiation. The clothing market is facing the whole country and the whole world. Talents from all over the country went down to Guangzhou, laying a good foundation for the construction of Guangzhou. I think Guangdong is slightly inferior to Wenzhou in terms of geography, economy and talent. The apparel industry requires practitioners to have good market touch, keen trend and sense of smell, and have always been at the forefront of fashion. Otherwise, it will be ruthlessly eliminated by the market economy.

Reporter: the impact of the 2008 financial crisis on the garment industry in both places is now eliminated? What opportunities are facing the garment industry in Guangzhou now?

Pan Yongmiao: I think the negative impact has not been eliminated. Now we will face a more severe test. Internal causes such as many backward business management models, imperfect governance structure, and lack of personnel training mechanism have hindered the strategic development of enterprises.

There are also external reasons, such as the rising labor costs and the loss of human resources advantages. Cheap labor was once one of the competitive advantages of Guangdong textile and apparel in the international market. However, in recent years, the overall wage increase in Guangdong has been lower than the national average. In the Pearl River Delta region, there are "shortage of migrant workers" and "shortage of skilled workers". The 80% production capacity of the textile and garment industry in Guangdong is concentrated in the Pearl River Delta and Eastern Guangdong. Another important reason is that many member enterprises are short of funds and financing difficulties.

Reporter: for the development of Wenzhou's garment industry, what aspects should we pay attention to in the current environment? What are your suggestions?

Pan Yongmiao: I think the clothing industry operators must change their values and move towards the creative economy. At present, the consumption mode has shifted from "material" consumption to "perceived" consumption, people tend to be abstract consumption, such as sensibility, taste and psychology. The added value of products is becoming more and more important in the market competition. This requires constant innovation to meet the needs upgrading, but the entrepreneurial spirit has greatly affected the enterprise innovation culture. Therefore, especially for large enterprises to gain market competitiveness, entrepreneurs must change their traditional values, accept the new value system and clothing consumption culture, and dare to use high technology to innovate products and processes.

For the Wenzhou enterprises, we should give full play to our own advantages and integrate Wenzhou businessmen together. {page_break}

　　 Recent developments in Wenzhou chamber of Commerce

Huang Weidong was elected president of Wenzhou chamber of Commerce in Jinzhou new district.

Recently, the Wenzhou chamber of Commerce in Jinzhou New District of Dalian held the second congress of a member, and was elected the new president.

It is understood that the Jinzhou New District Chamber of Commerce has nearly a hundred members, involving clothing, electrical appliances, furniture and many other industries. Huang Weidong said that in the past few years, the chamber of Commerce has played an active role in attracting investment, helping the poor and helping the poor, and donating money to students. In the future, the chamber of Commerce will be built into a brand commercial association with satisfactory government, social recognition and member confidence, so as to contribute to the promotion of the economic and social development of the new area.

Ji'nan Wenzhou chamber of Commerce

Hold the 4th anniversary celebration

A few days ago, the two two annual general meeting of the Ji'nan Wenzhou chamber of Commerce and the 4th anniversary celebration ceremony were held in Shun and international hotel.

It is understood that the distinguished guest of this meeting, Zhou Chengjian, chairman of Shanghai Metersbonwe apparel Limited by Share Ltd, and Professor Yu Mingyang, director of the brand research center of Shanghai Jiao Tong University, put forward their own views on the transformation, development, brand building, maintenance and promotion of Wen Shang in the new period. The 2011 Annual Awards ceremony of the Wenzhou chamber of Commerce in Ji'nan was held in the same year, and commended members of the chamber of Commerce who made outstanding achievements or contributions this year.

　 Suining Wenzhou chamber of Commerce

Hold the 10th anniversary celebration

Recently, the Wenzhou chamber of Commerce in Suining, Sichuan province held the 10th anniversary celebration and the Party branch and Trade Union Establishment Conference in Suining star Kang year hotel.

It is understood that the Wenzhou chamber of Commerce in Suining is the first foreign trade association registered in Suining. After 10 years of continuous development, the Wenzhou chamber of Commerce has grown steadily, and its management has been gradually standardized, and its influence has become increasingly extensive. It has become an important force to promote Suining's economic development. At the ceremony, the Wenzhou chamber of Commerce in Suining announced the establishment of a party branch and trade union and a ceremony for awarding stamps.

　 Guizhou Wenzhou General Chamber of Commerce

Accumulative total investment of 12 billion yuan

Yesterday, the reporter learned from the General Chamber of Commerce in Wenzhou, Guizhou province. Since the establishment of the chamber of Commerce in 2003, people from Wenzhou's business circles in Guizhou Province have donated about 12000000000 yuan to the society to donate about 6000000 yuan worth of money and materials to the society.

At present, there are more than 50 thousand people in Wenzhou's industrial and commercial circles in Guizhou Province. The registered capital of the companies they set up amounted to about 20000000000 Yuan. For many years, the entrepreneurs of the chamber of Commerce have invested in real estate, energy, power stations, state-owned assets restructuring, urban infrastructure facilities, minerals, medicine, tourism, transportation, agriculture, science and technology and many other fields and industries in Guizhou.

Next, the chamber of Commerce will continue to increase its investment in Guizhou. At the same time, it will also carry out more public welfare activities such as hope primary school, love library and so on.

　　 Wenzhou chamber of Commerce in the United Arab Emirates

Hosting the "Chinese family" party

The great song and dance thematic party hosted by the overseas Chinese Federation of the United Arab Emirates and the Wenzhou chamber of Commerce in the United Arab Emirates was held in Dubai recently. The Chinese Family Federation of the Chinese people's Republic of China has presented the largest performance of Chinese literature and art to thousands of overseas Chinese.

The performance is the first stop of the "family Chinese" theme of the global tour. Zhang Junyi, President of the Wenzhou chamber of Commerce in the United Arab Emirates, said that the arrival of the art troupe has not only enriched the spiritual and cultural life of the vast majority of overseas Chinese, but also promoted the spread and development of the Chinese traditional culture in the Arabia world.

According to the briefing, in order to further develop and disseminate excellent Chinese culture and strengthen services and contacts between overseas Chinese and overseas Chinese, the Chinese Federation of Returned Overseas Chinese has decided to carry out thematic activities of "loving China", mainly docking domestic and foreign cultural exchange resources, carrying out overseas consolation performances regularly, organizing overseas Chinese youth to seek roots and ancestors in China, and carry out related theme exhibitions and exhibitions in overseas Chinese settlements.

During the Mid Autumn Festival this year, the Chinese Federation of Returned Overseas Chinese sent 14 "family Chinese" performing arts troupes to the five continents of the world. The first delegation to the UAE will visit Brazil, Argentina, Chile and France to greet and bless the overseas Chinese living in various countries.