Foreign Giants Rush To The Beach, Local Businessmen Layout, Hefei Business Circle "Big Fission"

　　 Hefei The biggest change in the history of business is changing. In recent years, with the entry of many commercial giants at home and abroad and the emergence of a large number of commercial complexes, Hefei's former business circles have begun to show fission diffusion. Hefei is also laying its own position as the commercial center of Anhui, while striding towards the regional commercial center.

　　 Foreign department stores are rushing to the beach.

The four archway business circle has been the core business district of Hefei.

But since last year, the biggest round of changes has taken place in this history, and the big change began in the big business giants.

In April 2010, China's top 500 service companies, Zhejiang top 100 enterprises, Yintai Department store It announced the acquisition of 100% stake in overseas Chinese Plaza at 581 million yuan. The overseas Chinese Plaza is located in the commercial gold area of the Changjiang Middle Road. Intime department store is a department store group mainly engaged in department store business. After the completion of the acquisition, intime Department announced that the overseas Chinese square is very suitable for department stores. In the future, the overseas Chinese square with a total area of 180 thousand square meters will be developed into a complex of business, tourist commodities, business office, entertainment, hotel and residence.

Shortly thereafter, another well-known domestic department store giant golden eagle business also entered this business circle, and built the Hefei Golden Eagle Shopping Center at the intersection of Suzhou road and Lujiang Road adjacent to the commercial capital, with an area of 80 thousand square meters. Before that, Jinying spent 267 million yuan to swallow the Anhui Ruijing, which is under Gujing Group, and put the two high-end department stores into the bag.

Dalian Wanda Group has opened the Wanda Plaza, which is opened at the junction of Ma On Shan Road and Wuhu road in Hefei.

In addition, Huang Maoru, the richest man in Shenzhen, was in the four archway business circle. It is reported that the Maui group, which is under the control of Shenzhen, has signed a contract with the provincial capital city to invest in the development of the original Hefei hotel complex project located in the middle of Changjiang Road.

　　 Frequent layout of local businesses

In the field, department stores frequently enter Hefei. market The local business tycoons are also beginning to take a new round of expansion.

In March last year, the Hefei Baisheng promenade Plaza, which has been in the Hefei market for 10 years and positioned as a fashion department store, began a new design and decoration for the facade of the shopping mall. Meanwhile, the overall layout of the shopping center was also adjusted.

The two shopping malls of the Hefei department store and the Drum Tower Shopping Mall of ba100 group in Hefei have also been adjusted to the layout of the shopping mall, and the transformation efforts are unprecedented. Among them, the first floor of the Hefei department store is more than 1000m in the "golden city". The drum tower building is reconstructing the existing venues, expanding the operating area, and planning new catering and other ancillary functions. Prior to this, another commercial giant in Anhui, the commercial capital of Hefei, is continuing to transform its commercial capital.

In addition, Hefei department store is investing in the operation of Hefei Hong Kong Plaza Shopping Center project. Hefei Hong Kong Plaza Shopping Center project is located at the northeast corner of Wangjiang Road and Qianshan Road intersection in Hefei. The Hefei department store layout of the Hong Kong Hui shopping plaza has also made it a commercial giant from the four archway core business circle after the news of the Parkson layout of the Yuan Dynasty square.

In addition to department stores, the local supermarket giant Hong Fu supermarket has been upgrading and upgrading several supermarkets since the second half of 2008.

In the early years, Beijing Hualian, which entered the Hefei market in the form of supermarkets, also plans to open two stores in the next two years, and two stores are appearing in the "shopping mall" format.

　　 Business circle continues to fission

In 2003, the emergence of Carrefour in the Hefei market led to the rapid rise of the three square mile Plaza in Hefei, and the rise of the Three Mile business circle, becoming another emerging business circle in Hefei after the four archway business circle. Since then, Hefei victory road Yuan times square has become another emerging business circle. In recent years, with the arrival of many business tycoons, a new round of fission is taking place in Hefei's commercial circle.

Take the new administrative district of Hefei as an example. 8 years ago, in the new administrative district of Hefei, Hefei built an artificial landscape lake on the basis of the fifteen Mile River channel, which is responsible for flood control and flood discharge, and named it "Swan Lake" after its contour. After 8 years, Swan Lake has not only become the largest open park and important leisure place in Hefei, but also a large business circle near the lake is quietly forming.

In August 25th this year, the new shopping center investment promotion conference and brand signing ceremony were held in Swan Lake Hotel, Hefei. Located in the southwestern direction of the intersection of Qianshan Road and Qimen Road, the new shopping center is invested by the golden earth group. The latter has already been well known to Hefei residents for the successful creation of the "golden 1912 bar block".

In addition to the new shopping center with many brands will soon appear on the Swan Lake, before, many businesses have clearly indicated that they will be settled in Swan Lake.

In the northeast corner of Swan Lake, intime has been finalized in the world trade center. China's World Trade Center has also said it will build a high-end commercial complex integrating high-end fashion department stores, flagship of fashion names, high-end life supermarkets, five star international cinema, lake view art restaurant and theme entertainment city.

In the northwest corner of Swan Lake, the construction of Hefei Swan Lake Wanda Plaza is intense. Huarun the Mixc, located next to the new shopping centre and located on the northwest side of Xi you road and Qianshan Road, is another large commercial complex on the southern coast of Swan Lake.

With the integration of many urban complexes, shopping centers and department stores, the embryonic form of a Swan Lake business circle has surfaced. In the next 3 years, a prosperous commercial metropolis business circle will be formed on the Bank of Swan Lake.

It is worth mentioning that an interesting phenomenon is that among these brands, Parkson, Wanda Plaza and Yintai department store have made layout in the most prosperous four archway business circle and the vicinity of the provincial capital. These business giants coincide with the "fight" New Swan Lake area, making Hefei business district new business atmosphere suddenly warming.

　　 Hefei moves towards regional business centre

Many commercial giants are rushing to Hefei. They are optimistic about the development prospect of Hefei market.

In recent years, with the rapid development of our province's economy, Hefei's commercial market has been growing at a high speed.

Wang Heng, chairman of Golden Eagle trade, said in fat, "in recent years, the rapid rise of Anhui in the central region, Hefei and even Anhui consumption has begun to enter the blowout barrier, making it the most important strategic layout of Golden Eagle."

In the planning of 2011~2020 commercial outlets in Hefei, it has been clearly stated that Hefei will strive to build itself into a commercial central city and meet the economic, social development and consumption needs of the 18 million population.

In the plan, it is also clearly pointed out that in the next ten years, Hefei will base itself on the spatial development layout of the "141" (1 old city +4 +1 groups, +1 New District), and strive to build itself into a regional business center, "logistics center" and "Exhibition Center".

During this period, the number of business districts in Hefei increased to 45. In the future commercial layout of Hefei, there will be two city level business circles, which are located in the old city zone and the Binhu new district. In the next ten years, Hefei will build and build 17 shopping centers (ShoppingMall) and 14 key commercial streets in the next two years.

The plan shows that in the next ten years, Hefei will focus on the layout of 34 retail service oriented commercial functional areas, including two old city and Binhu District, two city level retail service oriented commercial functional zones; and scientific city, Shang Pai, Dian Bu, Bei Cheng and other regions will become 4 municipal retail service oriented commercial functional areas; administrative district, new station, three li, Pearl Plaza, South seven, Ma On Shan Road, century Jin Yuan and other regions will form 28 district level retail service oriented commercial functional areas.

Hefei is close to the goal of building a "capital of Commerce".