New York Fashion Week

Zhang Hailun

In the past, when circus entered the city, there was such an interesting scene on the streets of New York: elephants shook their long noses and shook their heavy bodies to walk around in the city.

Even the most indifferent passers-by will be attracted by this slightly strange interest.

Whether or not to see a circus is not so important. Just being in it is exciting.

Fashion week has also been like this: Fashion vane from all over the world and its unique style in the tent shows its crazy dreams for the tide makers; the long and shy young models are scattered in the streets and alleys of Manhattan, and go through the crowd like a gazelle to the fair.

And other quantitative management.

"Even today, the catering industry is much more interesting than the fashion industry."

Kim Hastreiter, a senior editor who has worked in Paper magazine for over 20 years, said.

Carine Roitfeld, editor of the former French Edition Vogue, also supports this view.

It is no surprise to say that there is no more surprises in fashion.

"The design of the gifted genius disappeared.

The industrialization of fashion weakens its creativity.

Whether the above views are correct, Ms. Roitfeld's view is unquestionable, that is, today's

It is the pursuit of crazily that lets people rush to the Metropolitan Museum of New York to see an exhibition called "Alexander McQueen: No Nomi (Savage Beauty)".

Although there is no hype, we all know that the museum's eighth largest exhibition in history has marked the end of a brave and enterprising era in modern fashion history.

McQueen's dramatic death and John Galliano leaving Dior make us aware of a neglected fact.

Over the past ten years, due to the concentrated acquisition of several major groups, many brands have gone out of the original family business mode and gradually accepted by the general public under the guidance of McQueen, Galliano and Tom Ford, and thus developed into an irresistible, even cultural monopoly industry.

It is hard for the insiders to forget these brilliant moments: fireworks from the tent brought by Galliano; the fur show brought by Gucci; the wolves of the cage brought by McQueen in the medieval Paris prisons; the Kabuki show brought by Dior in the Du Bea Lellie garden near the Le Louvre Museum; the rock and roll trend of the McQueen man's Ripper Jack (Jack the Ripper) brought by the Milan canal.

With the prosperity of western economy and the rise of emerging markets (especially Brazil, Russia, India and China's four largest markets), large groups are very willing to present imaginative works such as McQueen, Ford and Galliano to their customers, so as to make the brand develop rapidly.

The head of Paris spring group (Pinault-Printemps-Redoute), Richemont, and LVMH, which controls over 500 familiar luxury brands, is very clear that they need not only designers, but also those who can constantly bring forth new ideas and create brand identity.

Regrettably, Louis Weedon of Ulan Bator in 2009

Looking at the four major fashion week today, maybe only the Marc Jacobs of New York fashion week, the Karl Lagerfeld of Paris fashion week and the show of Milan Prada week of the fashion week can attract some eyeballs.

Even so, these contributions in the general self expanding fashion world are only a drop in the bucket.

Indeed, Lagerfeld's 2010 iceberg in Sweden and the show in The Grand Palace in Paris are fresh in our memory.

But how does this help the fashion world?

It can be imagined that this fashion week on the 9 thousand and 110 Anniversary is actually a prelude to the fashion recession, leading us into a time of changing flowers into a mass based era: market share is bigger than new ideas, and sound management is higher than bold enterprising.

It is impossible for fashion based on this idea to become artwork from its commercialization.

No wonder the next season's fashion events will be the cooperation between Italy's Missoni and the US parity Supermarket Chain Target, and the new quarterly cooperation between Jil Sander and Uniqlo.

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"I love this industry and I understand the risks involved, but I still want brands to retain certain personalities."

Ms. Roitfeld said.

The beautiful scenes of the past flashed in her mind: designers dressed the models in weird clothes, as fashion editor and Mousika Isabella Blow dressed boldly in the market. After the death of New York Barneys store, the costumes were displayed in the window.

The only attraction of fashion, as MS. Roitfeld puts it, lies in the loud publicity.

However, Si people have passed away, to McQueen.

The good times that passed away.