Gorgeous Gem &Nbsp; Reverse Ancient And Modern

Now, this sentence is shown on the wall of the exhibition hall of National Museum of China. From September 4th to November 3rd, the phrase "Bvlgari 125 classic design art exhibition in Italy" was also fulfilled.

This exhibition takes about 600 Bvlgari jewellery, which represents the highest achievement of Italy's art and design, as an example. It analyzes the style and characteristics of Italy's art and design as well as its development context, and also shows the Italian aesthetic taste and life style. These rare treasures representing the history of design art and jewelry development in Italy were held in Rome in May 2009 and in Paris in December 2010. The exhibition in Beijing is the first time to leave Europe. In China, the exhibits were specially selected for the event. Among them, many valuable works were the first public display.

The exhibition is divided into seven chapters in chronological order. Into the dark exhibition hall, those glistening jewelry is the best way to lead.

The audience first saw the silver jewelry made by the brand founder Sotirio Bulgari in the late nineteenth Century. Sotirio is a silver Smith from Greece, brilliant and with a keen sense of business. He went to Rome alone, and laid a solid foundation in 1884. Later, with his unique artistic style, he made the jewelry Kingdom with global attention. This silver and silver display is his early representative work, fully deducing the artistic style of Turkey and Byzantium.

In the next 20-30 years of the twentieth Century, audiences can see a series of works inspired by the art of Art Deco decoration. At that time, this design style was fully understood and interpreted by the two sons of the brand founder, Giorgio and Costantino, and the Bvlgari brand began to reach its peak since then. In the 40-50 's of the twentieth Century, Bvlgari's design, though deeply influenced by the French jewelry style, showed distinctive features in design. 1960s is the ten year of Bvlgari brand transformation, and the peak period of brand core value gradually formed. This period of art and design presents a unique brand temperament - bold design, distinctive style, meaningful shape, brilliant colors, and its distinctive design concept precipitates the true sense of the "Italy academy" style, which is in sharp contrast to the classic French style before.

In 1970s, Bvlgari began to be fascinated by Pop Art and was highly praised by Andy Warhol, the master of art. In the beginning of 1980s, the Renaissance elements of Italy became popular again, and the overall design of Bvlgari showed a more bold and innovative style. Since 1990s, the reorganization of Bvlgari's gem materials has once again brought people a pleasant surprise. The concept of "finished product wear" has gradually been accepted by more and more people. At the same time, the queen of disco Grace Jones wore the "hat" made of beautiful jewelry necklaces, and the rock godmother Tina Turner threatened to cancel the concert because she could not find her most precious Ornament: a pair of Bvlgari earrings. In twenty-first Century, Bvlgari continued its unique style. This concept was interpreted through several carefully selected boutiques, including a necklace with a 321 karat Burma sapphire.