Bvlgari Italy Classic Design Exhibition 125 Years

In September 3, 2011, Beijing, the 125 year Italy classic art exhibition, was held in National Museum, Beijing, China from September 4, 2011 to November 3rd. It opened a new chapter for the cultural exchanges between China and Italy.

This exhibition takes about 600 Bvlgari jewellery, which represents the highest achievement of Italy's art and design, as an example. It analyzes the style and characteristics of Italy's art and design as well as its development context, and also shows the Italian aesthetic taste and life style.

These represent rare treasures of the history of design art and jewelry development in Italy. They have successfully held tours in Rome in May 2009 and in Paris in December 2010.

The exhibition in Beijing is the first time that they have stepped out of Europe to feast their eyes on the Chinese audience.

"I often visit BVLGARI Bvlgari, because it is a microcosm of modern art."

Andy Warhol (Andy Warhol)

Coinciding with the unification of Republic of Italy 150th anniversary, the opening ceremony of the 125 year Italy classic art exhibition received cordial greetings and blessings from Mr. Gianni Letta, Secretary of state of Republic of Italy's prime minister's office. On behalf of Republic of Italy's premier, he highly praised the outstanding achievements of Bvlgari in the past 125 years, and praised the highly artistic, cultural and representativeness of the exhibition.

As a strong support for the Sino Italian cultural and artistic exchange activities, the prime minister's office of Italy authorized the exhibition to use the logo of the prime minister's office in Italy.

Meanwhile, Mr. Attilio Massimo Iannucci, Ambassador of Republic of Italy, made a preface for the catalogue of the exhibition.

In his preface, he mentioned that tracing back to the history of Bvlgari, this exhibition not only provided us with the opportunity to immerse ourselves in the elegant artistic aesthetic sea, but also a cultural and artistic exhibition with a large scale and high level. It is a grand event to promote cultural and artistic exchanges between China and Italy.

Italy is famous for its design art. As a Italy jewelry brand with more than 125 years of history, Bvlgari has become the classic symbol of many people's eternal charm.

It not only represents the development history of Italy's classical culture, but also a rare and important chapter in the development of the world's top Jewellery Art History.

The selection of Beijing, China as the first exhibition tour outside Europe, is not only because the bright history and elegant culture of the city complement the classical design style of Bvlgari, but also hopes to promote the exchange of Italy design art and contemporary Chinese art through this exhibition, and enlighten the development of Chinese contemporary cultural and creative industries.

The exhibits in China are specially selected for the event, and many valuable jewellery will be displayed for the first time.

The 125 year Italy classic art exhibition is divided into seven chapters in chronological order. Fine jewelry, watches and art masterpieces will tell the Chinese audience about the legend of the world-famous jewellery brand.

The audience first saw the silverware made by the founder of Sotirio BVLGARI in the late nineteenth Century.

Suo Lio Bvlgari is a silver producer from Greece who is brilliant and has a keen sense of business.

He went to Rome alone, and laid a solid foundation in 1884. Later, he made the jewelry Kingdom with global attention.

The silverware and silver ornaments presented here are the only remaining examples of the early days of Suo Li ou - Bvlgari, which reveal their classics from inside to outside, fully interpreting the Turkey and Byzantine styles.

In the late Osman Empire, sudo Lio Bvlgari left the home of the piper region, and then came to Rome, the new capital of Italy, a young country. His immigration led us to once again undergo the pformation of Mediterranean regional culture.

In the next 20-30 twentieth Century exhibition area, viewers can enjoy a series of diamond jewelry from Art Deco decorative art period.

At that time, this style of design was fully understood and deduced by the two sons of the founder of the brand, Giorgio and Costantino, and the Bvlgari brand began to reach its peak since then.

In the 40-50 years of the twentieth Century, Bvlgari's design was deeply influenced by the French jewelry style, but it still showed a different style in design.

In 1960s, it became the ten year of Bvlgari brand pformation, and the peak period of brand core value gradually formed.

In this period, Bvlgari showed a unique brand temperament - bold design, distinctive style, brilliant shape and brilliant colors. Its distinctive design concept precipitated the true sense of the "Italy academy" jewelry style, compared with the classic French jewelry style before.

It was followed by the 1970s creative work, which was deeply influenced by Pop Art pop art, and was highly praised by art master Andy Warhol, which made another colorful chapter in Bvlgari's brand history.

In the 1980s, the Renaissance elements of Italy were once again popular. The overall design of Bvlgari showed a more bold and innovative style.

Since 1990s, the reorganization of Bvlgari's gem materials has brought more surprises to people. Jewelry's concept of "finished wear" has gradually been accepted by more and more people.

In the same period, Bvlgari's unruly style was once again celebrated by Disco Grace Jones and Tina Tina Tina Turner, who had been wearing the "hat" made of beautiful jewelry necklaces. Jones Tina even threatened to cancel the concert because she could not find her most precious Ornament: a pair of Bvlgari earrings.

In the 2000, Bvlgari jewelry continued its unique luxury style. This concept was interpreted through several carefully selected boutiques, including a necklace decorated with 321 karat Burma sapphire.

The special exhibition hall of the exhibition is an important milestone in the development of Bvlgari fashion style, such as gemme nummarie (or coin gems), which is created in ancient coins instead of precious stones. This series of designs has been popular in ancient Rome.

It is worth mentioning that it is Bvlgari that brought the fashion of ancient coins back in twentieth Century.

Bvlgari's similar retro interpretation is more than that. As the symbol of the Mediterranean since the age of pharaohs, the snake shaped design has become the classic image element of jewelry. Bvlgari has made a new interpretation of it more than once.

Another focus falls on the "BVLGARI" logo, drawing inspiration from ancient Rome inscriptions. After bold pformation of personality, it has deducted very characteristic decorative elements, which can be vividly expressed in the most successful series of jewelry.

In addition to jewelry and watch exhibits, the retrospective shows a series of documents, many of which are published for the first time, including design drawings from various periods and valuable pictures of artists, aristocrats and celebrities. They have been deeply influenced by the charm of their jewelry since Bvlgari was founded.

As a tribute to the era of Dolce Vita (sweet life), the whole exhibition area is full of portraits and quotations of the stars at that time, the jewelry sketches worn by legendary actresses on the screen, and many other pictures and articles showing the close ties between Bvlgari and film making art.

Bvlgari's cooperation with the film industry began in the 40s of last century, and continues to this tradition.

Of course, the jewelry works are still the real stars of the exhibition area, including Anna - Anna Magnani, Monica - Monica Vitti, Claudia - Claudia Cardinale, Sophia - Loren (Sophia Loren), ROMI Schneider (Romy Schneider), Ingrid Bergman (Ingrid Bergman), Gina - Lollobrigida, and the queen of Persia.

All the exhibits on this exhibition are included in the catalogue of the 125 year classic design art exhibition in Italy, which was carefully analyzed and studied by the curator Amanda Triossi according to the most authoritative historical and scientific data.

The 320 page "Bvlgari 125 Italy classic design art exhibition" catalogues and photos are informative and published by Skira.

Since 1997, Amanda Triossi has been the director of Bvlgari archives and antique collection series.

The plation of the catalogue and plation works is plated by Oriental Languages of the University of Ca'Foscari, a prestigious Oriental Language Research Institute in Venice.

The plation project of the 125 Italy classic design exhibition is completed by 11 plation teams from Italy and Chinese experts. It will give the public the most complete cultural interpretation as many months as possible.

Mr. Francesco Trapani, chief executive of Bvlgari group, said: "the 125 year Italy classic design art exhibition" was successfully held in Rome in May 2009 and in Paris in December 2010.

In September 2011, the exhibition presented by Bvlgari to Chinese audiences will once again push the cultural and artistic exchanges between China and Italy to a summit.

For details of this exhibition, please pay attention to Bvlgari official website:

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