Men's High-End Clothing O2O Website Trunk&Nbsp; Club For $11 Million Investment

Trunk Club is a high-end service for men in Chicago. clothing O2O website, which has invested 11 million US dollars in the new round of financing, led by us Venture Partners and Greycroft Partner in the current round of financing, Apex Venture Partners and Anthos Capital participated in the current round of financing activities.

Trunk Club will first ask users to fill out a questionnaire, which includes: where do you usually shop now? What is your favorite clothing style? Size, price, color? Then a clothing consultant will get in touch with you by phone or email. After knowing your hobbies and tastes, the dress consultant will send you a big box of clothes and shoes that you may like. Before you receive these clothes, you are completely unaware of the style and color of the clothes. Then you can contact the clothing consultant to discuss how to match and how to wear them. You can choose what you like in that big suitcase and mail it back to the user who doesn't like it. The user only needs to pay for those clothes he left behind. The biggest advantage of this model is to help men who have no sense of fashion to buy themselves. clothes It also saves men's shopping time while most men hate shopping.

The unique feature of Trunk Club is that most of its team members are women, typically choosing clothing for men from a woman's perspective.

There are more than 3500 active Trunk Club. customer 。 The company's goal this year is to increase its revenue from $1 million in 2010 to $5 million this year. Trunk Club buys clothing in wholesale form and sells it to consumers in the form of retail, so customers of Trunk Club enjoy no discount.

At present, the company has established a new network customer. service Center, customers can make additional orders according to current needs, and give detailed feedback on previous shopping orders. This new function can provide targeted clothing suggestions for customers according to their unique preferences. Trunk Club's CEO Brian Spaly said: "with Trunk Club, men no longer need to go shopping."