Clothing Companies In Jiangsu Say That Clothing Prices Are Rising.

On the 7 day, the thirteenth Jiangsu International Fashion Festival opened at the Nanjing International Expo Center. Jiangsu famous clothing brands such as Bosideng, Yalu and Hong Dun were all exhibiting. At the exhibition, Bosideng and many other enterprises were affected by the rising cost of raw materials and manpower. The price of new clothing introduced in the second half of this year will rise from last year to 10% to 20%.

Gao Dekang, chairman of Bosideng group, said it was subject to cost and manpower of raw materials. Rising cost And other factors, this year Bosideng down clothing will increase the price by 10%. Yalu marketing director, Ma Zhen, revealed that the price of Yalu's down jacket will also increase by 15% to 20% this year. The reason is that the cost of down, fabric, labor and so on has increased by 30%, of which only one of the salaries has doubled. Take a skilled filling worker as an example. Last year, the average wage level was 2400 yuan / month to 2500 yuan / month, and this year it has risen to 3000 yuan / month to 5000 yuan / month. MA Zhen said, "the price of textile and clothing is rising this year."

In order to cope with the pressure of rising costs, enterprises have adopted product innovation, technology, equipment upgrading, marketing mode transformation and other ways to save costs and expand sales.

Gao Dekang said: "the adoption of the company Emerging technology And equipment, research and development of new fabrics, and long-term suppliers to control costs rising factors, and try to reduce the price rise.

Yalu and red bean are facing the pressure of rising cost by changing marketing mode. MA Zhen said that Yalu opened 200~300 Direct stores in the country this year, and Suzhou, Nantong, Shanghai and Zhejiang all adopted the direct store mode, which accelerated the speed of capital recovery through the transformation from selling to direct sales. According to Pang Jin, manager of the red bean planning department, the red bean will learn from the foreign brand one-stop brand chain marketing mode, and increase the sales volume and control the cost rising factor.

Jiangsu garment enterprises are in foothold National brand At the same time, it is also actively developing overseas. At present, Bosideng has opened 84 branches in the United Kingdom, the United States and other places, with sales reaching 6% to 7% of the total sales of the group. In July 26th this year, Bosideng spent 20 million 50 thousand pounds to buy a 6 storey building beside Oxford street in London, making it the first European flagship store in Boston, in order to better establish the brand international image.