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Carolewhite: London Fashion Week Is Losing Its Competitiveness.

2011/9/8 11:09:00 52

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KateMoss

AgynessDeyn

Pictures of fashion week appeared in newspapers and magazines around the world, but few of them were taken in London Fashion week.

Many of the most popular models are in London, Paris and Milan on the fashion week in New York.

Many models fly to London for one or two days, or just skip over London.

Many people in the industry have commented on London as a "creative and innovative city". However, compared with other fashionable cities, London's financial situation is generally not optimistic, so it can not attract these popular models.

Walking show

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CaroleWhite, the founder of PremierModels, said: "

fashion week

This is also a great influence on the British fashion week. The price of designers in London has been too impractical. The price has not changed since 1983.

Since the New York fashion week moved to the first place, all fashion week began to crowd together, which created a very chaotic situation.

Many models need to catch up with the September 16th London Fashion week after the fashion week in New York. Many models feel that it is better to jump over London to the next station in Milan.

White also said: "London's selling point is creativity, which requires the best models to show these clothes. These models need not be the most famous ones, but they must be cool.

If models are exhausted after fashion in New York, these models will choose to skip London to Milan. "

For many models, they only want to earn more money within their limits. Many of them may not earn anything, but they will also have to pay a certain amount of debt.

Each model needs to pay 250 pounds a day. They fly to London from New York and have to take part in more than 20 auditions. They get 100 pounds from the new designer, and 5000 of the hottest models, but they can get 10000 pounds in Milan and Paris.

Milan is also very competitive after London Fashion week. Last year, Gucci asked models to fly directly from London to the audition, which meant that many models would miss the audition time in London.

Because many of the auditions in Milan were in the morning, many models couldn't catch up with them, and London's big shows were mostly concentrated in the last few days, which caused much confusion.

Many models will choose to go to Spain directly after the fashion week in New York, where they can get 10000 euros a day, and the pressure will not be great.

And StellaMcCartney and AlexanderMcQueen choose to play in Paris. If they can choose to return to London, maybe they can change the status quo.