[Thinking] The Development And Tasks Of China'S Professional Market Of Spinning And Clothing

At the 2011 national textile and garment market development conference and the second session of the Third Council of the China Textile Industry Association circulation branch, Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and chairman of the China Textile Industry Association circulation branch, made a detailed analysis of the next stage of the textile and garment industry market facing the development situation and the next stage of development.

Strive to build a modern circulation system

Xia Lingmin pointed out clearly at the meeting that "the Twelfth Five Year Plan for national economic and social development" is the future.

At the same time, we must strengthen

Therefore, he stressed that circulation is a producer service industry. In this strategic plan, it is clearly mentioned that we should speed up the development of producer services, deepen specialization, accelerate the innovation of service products and services, promote the integration of producer services and advanced manufacturing, and accelerate the development of producer services.

This calls for promoting the development of the service sector as the strategic focus of upgrading and upgrading the industrial structure, creating a policy and institutional environment conducive to the development of the service sector, expanding new fields, developing new formats, cultivating new hot spots, promoting the scale, brand and network operation of the service industry, and constantly improving the proportion and level of the service industry.

Xia Lingmin said: "during 12th Five-Year, China will continue to stabilize and expand external demand and speed up its pformation.

Innovative development thinking

Promoting pformation and upgrading around four elements

At the meeting, Xia Lingmin clearly stressed that the professional market should focus on four aspects of pformation and upgrading: modern technology application, brand ecological construction, business mode innovation, and talent team building.

First, modern technology should be widely applied: the management level of the professional market should be improved, the information service and communication should be further upgraded, and the application of logistics should take a big leap. The new materials should also be widely used in the industry. The professional market should seize these opportunities, including energy, environmental protection, safety and so on, which are closely related to the professional market. The professional market should make some breakthroughs in the application of new energy and the upgrading of energy technology, such as the promotion of LED lights, and accelerate the application.

In addition, the safety of textiles should also be strengthened. This is not only related to production, but also closely related to retail and wholesale, and the safety of products will be an important choice for the next consumers.

We should raise awareness and pay attention to the safety of textile and clothing products in production and marketing.

The two is to cultivate brand ecology: we have been promoting the development of growth brand. The growth brand is an important part of our entire textile brand construction. The industry promotes not only excellent and mature brands, but also brands with competitive advantages at home and abroad. For small and medium-sized enterprises growing in the professional market, the industry needs more attention and support, so that they can grow in the professional market, and the professional market should make the incubator well and truly promote the growth of the brand.

At the same time, it should not only cultivate potential brands, but also pay more attention to more brands, including regional brand, market brand, enterprise brand and so on.

Three, we need to explore new business models: new consumption habits, new consumption needs and patterns need to be changed in promoting market development.

The market must keep up with and adapt to this change. In addition to tightening up the application of electronic commerce, there must be a modern logistics mode that really meets the needs of brand and the needs of modern enterprise operation.

The specialized market not only has the marketing function, but also is the circulation platform of the industrial chain.

Therefore, the development of the professional market and the development of the industry are closely integrated. We must take into account the changes in the industrial development mode and make corresponding adjustments.

Four, the talent team must be strengthened and promoted: the professional market should set up a talent team to meet the needs of the specialized market of textile and garment and the development of modern circulation, including management team, marketing team and technical team, so as to meet the needs of pformation and upgrading of textile and garment specialized market.

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Rong Tong Yu Si

Solve the five major problems in development

At the meeting, Xia emphasized the five thoughts that the professional market must face in the current situation.

The first consideration is: how can the industrial upgrading be speeded up and how does the specialized market keep pace with the pace of the industry? At present, we are talking about the pfer of industries, the development of parks, the cultivation of brands, etc. What should we do in the specialized market? The pfer of the eastern coastal areas to the central and western regions is the result of market selection. How does the specialized market adapt to these pfers? Originally, it is supported by industry, to a certain extent, the higher level will still remain on the eastern coast, and the rest must be pferred. Can our market still only be a middle and low grade product? Can our management and management meet the needs of brand management?

The second consideration is: how can the market construction speed up? How can it be more rational? The temptation of commercial real estate to expand the professional market rapidly, how to rationally view our rapid growth and let the market have a chance to breathe and grow in good health? This is the second need to consider.

The third consideration is: how to make use of the opportunity of the adjustment of the national macro strategic layout in the process of market development, instead of just developing in its own limited area? Hubei Wuhan, Hunan Changsha Zhuzhou Xiangtan "two oriented society" comprehensive reform pilot area, Wanjiang City Belt undertaking industrial pfer demonstration area, Chengdu Chongqing, Shenyang and Tianjin, Shenzhen, Yiwu and other border ports opening and cooperation, etc., all of which are based on the national macro strategic layout of the market construction, have made a good example, and deserve more regional exploration and reference.

Fourth consideration: how to graft e-commerce in the specialized market? So far, the successful mode of cooperation and interactive development between e-commerce and professional market can not be completely unified.

Each unit must take into account its own reality and find its own direction of operation.

This is a top priority for the professional market in the current situation.

The fifth consideration is: how can industrial circulation solve the construction of modern logistics? Logistics and distribution will go deep into the industrial chain. How can we seize it? How can we make modern logistics effectively reduce the cost of enterprise channels and bring about the overall upgrading of industrial circulation efficiency? This is also a need for us to think deeply.

Xia Lingmin said, "these are opportunities, some of them are difficult problems in the development process.

I hope to bring some inspiration and help to you.