Hangzhou: Yintai And Other Shopping Malls Autumn Sales Welcome A Climax

A few days ago, the weather was cloudy. Many customers rushed to the counter to start new products with long sleeves. Sale Welcome to a small climax. "This is the best time since the autumn wear came on sale. Many days ago, when people wore short sleeves and shorts, they could sweat too much. Many people didn't have the courage or interest to try out a little thicker clothes. An industry insider said.

"These two days are selling very well, and our counters can sell more than ten or twenty pieces in almost a day." A few days ago, at the LULU counter of Yintai Wulin store in Hangzhou, it was already half a storefront. For clothing with a unit price of more than two thousand yuan, sales of more than 20 items are considerable. The salesman said that autumn clothes were very early this year, and probably a small part of them went up in mid July.

Reporters from Hangzhou Yintai Wulin shop Jissica counters learned that this year's first autumn dress was also launched in early August, while E-WORLD's first dial was July 20th, and now the counter has gone to autumn third. "We also shipped the first batch of autumn garments in early August. Distributor " The most important part of the store is the same time.

"Compared with three or four years ago, the time of autumn listing was 1 months earlier, and it basically started around the end of August." Wang Hui, who once worked as an agent and held a position in the management of the shopping malls, said.

In fact, these days, fur vests can be seen at some counters as a bright spot. "The main reason is the market change. In recent years, there are more and more luxury brands. With their example, some popular brands must keep up with this trend to prove that they are also fashionable. International integration So clothes are getting earlier and earlier. Wang Hui said, "but in fact, when the weather is hot, the purchase rate of autumn clothes is very low, mainly in the image display. In addition, the summer wear began to discount after June. For shopping malls or counters, the discount is not good after all. It needs a positive price to support the front door. As for how much it can sell, it takes a step to see it.

Recently, hot and cold weather, autumn clothing early shop naturally benefited more. "Many people even go to the counter to try autumn clothes in summer. They only look at it, but when the weather is cold, they will immediately return to the order quickly, so the purchase rate will be higher at this stage, because some people have stepped on their feet earlier." A clothing agent said.

Clothing is getting earlier and earlier, but the early price is basically. display The true price period actually used for sales is actually Shorten Because the discount rate of Hangzhou market is very high in recent years, and the discount time is also ahead of schedule. "However, for the shopping malls with full discount or discount, the price of clothing will be relatively high, so that the discount will be met. For example, some clothing stores in the general store have a minimum of 30 percent off, while some brands in shopping malls often reach below 50 percent off. One industry insider said privately, "therefore, it is not possible to make profits less."