"Online Shopping Tide" Mapping Leather Goods "Chinese Style" Marketing Strategy

Now, " online shopping "It has become the fashion word that young people often talk about. Even some middle-aged people and old people are trying to shop online. This shows that China is moving towards a new direction. Distribution field Move forward. The reason why online shopping can be accepted by all kinds of people is not only due to the convenience of online shopping. Quick and security It is inseparable from the needs of the development of China's market economy.

Online distribution of goods and its wide range, in many products, leather goods and bags products stand out in the forefront of sales. According to the survey, in 2010, female online shopping users were more interested in online shopping than male users. Female users had the largest number of Internet shopping in more than 40 times of the year, accounting for 30.7%, while male users were the largest in the 3-10 times of online shopping, accounting for 31.9%. Female users distributed the most in the interval of 5001-10000 yuan online shopping, accounting for 17.2%, while male users distributed the most in 3001-5000 yuan, accounting for 16.6%. In the four interval distribution of 5001-10000 yuan, 10001-20000 yuan, 20001-50000 yuan and more than 50000 yuan, the proportion of female users is higher than that of male users. In addition, women's clothing, shoes and hats ranked the first among the commodity categories most frequently purchased by online shopping users, accounting for 52.2%, cosmetics and nursing products ranked second, accounting for 11.7%.

Nowadays, the shoe and garment bag and suitcase industry occupies the first place in the online shopping market. It is not difficult to see that the Chinese leather manufacturing enterprises have a good heart for the "cold environment" of the current sales market. For today's Internet sales boom of leather goods, we can't believe that the luggage industry has been hovering in the downturn for several times. For leather goods bags today's brilliant achievements, it is necessary for us to analyze the development background of leather goods industry, and also to study the marketing strategy behind them.

　 Strategy 1: unstable market situation Drought and flood protection 

The online sales boom of the bag and suitcase industry is definitely a successful marketing case. The results are obvious. As a commodity, it needs not only brand influence but also market display. Market demand is the premise, and the way of distribution is changing along with the corporate culture. Internet marketing has become a popular marketing method at present, but it is not easy to really benefit from network marketing. But for the development of the leather industry, dealers have no choice.

In fact, bags and bags that can really occupy and dominate the market mostly refer to leather goods and luggage products. These leather bags are important parts of leather handicrafts. Due to the recent market shrinkage of leather industry, the distribution atmosphere of the whole leather industry chain has become particularly intense. At this time, the development and transformation of leather manufacturing enterprises is imperative. However, considering the instability of the leather goods sales market, the major leather goods brands have temporarily chosen low-key distribution.

In a tight market environment, it is necessary to adopt "special means" if we want to recover the drought and flood. In the face of this special period, the conventional way of distribution is obviously no longer applicable. For China, online distribution is not yet mature, and there are many obstacles in the process of marketing. But it is certain that online distribution has become a trend, and online distribution is more like a subtle operation. If we are faced with our customers, we will succeed.

　 Strategy two: low cost, flexible operation

First of all, online distribution, as long as there is no problem with the server, can operate continuously 24 hours a day and 365 days a day. No matter whether it is windy or rainy, no matter whether it is in the day or night, there is no need for special duty to watch the shop, it can still be open as usual, and consumers can visit the website at any time to purchase objects. This feature is the biggest and brightest feature of online sales. This sales mode can lengthen product sales online time. It is also an option for enterprises to find a way out in the international market downturn.

Secondly, online shop distribution is a whole sales model for enterprises. Unlike previous sales of enterprises, online sales are basically not restricted by the location of operation, and the flow of online shops is from the Internet. Even though the operators of online stores do not affect the operation of online stores in a small alley.

Third, online sales also have an advantage. Online sales of different kinds of goods can also be sold at the same time. The number of stores will not be as large as those of offline stores. The size of business is often limited by the size of the store, so as long as the operator is willing, the shop can put thousands of goods on it. Therefore, there is no need for businesses to consider store rents and products.

In the new era, the tide of online shopping has arrived, and the purchasing power on the Internet has been gradually enhanced. When many markets are depressed, enterprises can change their distribution strategy. Choose online distribution mode. It not only saves some expenses, but also effectively links market pressure. The current Internet sales boom is all the same. Chinese manufacturing enterprises follow suit and meet difficulties. Distribution Faith.