The Brand Went To The Inside And Searched For Fur Traders Everywhere.

In the past, when the temperature dropped suddenly in November, there were many professional fur counters in the shopping malls, which made three to four months of fur business, with sales of several hundred thousand yuan a month.

But this year, the professional fur brands in the shopping mall are hardly seen. The share of fur in many fashion brands is becoming more and more serious. Many professional fur brands have been pferred from the stage to the backstage, and they have begun to offer orders for fashion brands. Meanwhile, there has been an amazing insider: the cost of fur clothing for many fashion brands is only about 10%-20% of the selling price. The brand has looked for fur traders everywhere. "Professional fur traders do not have fashionable brands in the mall, because they lack a strong design team and the diversity of their collocation.

"A shop director said that many professional fur traders design mainly traditional fur, but fashion brands know how to make changes based on different styles, and make use of the characteristics of fabrics to pave the way for brand style. At the same time, there are many other clothes in the counters of fashion brands, which are convenient for customers to buy when they are bought, and the turnover rate is very high.

The share of fur of these fashion brands is constantly increasing, and the market share of professional fur brands is virtually encroached on.

Generally speaking, a lot of fashion brand fur products will be ordered at least three months ago, and they are all looking for professional fur traders.

"Leather has an order period. Ordinary brands need to order at least 3 months in advance, and if the brand is better, at least six months to a year ahead of schedule to make the next season's fur style.

"The person in charge of a shopping mall said.

The fur products ordered by these fashion brands are processed by professional fur traders who have been squeezed out of the market. They are seeking new channels while leaving the shopping mall. Many fur traders are beginning to do the "OEM business" for fashion brands.

When fur traders start the "OEM business" every year in winter, we always see that many fashion brands will introduce several very expensive fur products, some of which are four thousand or five thousand yuan to increase sales of leather clothing, which can be used in the middle of ordinary clothes to entice customers to buy, but in fact, no fashion brand has the ability to make fur products.

"Fur technology is more complex, ordinary brands do not have such a technology, it is impossible to bulk purchase raw materials, and then make a finished garment, so in general, fashion brands are ordered by professional fur traders.

"An emporium revealed.

Every year, during the season of booking fur, there are always some large fur merchants' preparations for 100-200 fur clothing samples, which are "look over" for every brand. If a brand name looks at six or seven of them, it will take the form of "buyout", which is specially designed for the brand, and the brand will guarantee that the fur clothing will not spread to the market.

Each brand will choose different boards to buy out. If 1000 pieces are processed at one time, after finishing the 1000 pieces, the fur traders will not produce the same kind of fur coat.

The fur traders who specializes in the "OEM business" for the fashion brands are naturally fur cutting and processing technology. They also have professional design teams. As long as the brands are handed over to the fur traders, such as trunking cards, water washing wheat and LOGO, the original unbranded fur products are turned into a unified LOGO brand fur.

For fur traders, it is easier to do the "OEM business" than to make a counter in the mall. Although the price of each item is lower than that in the mall, it can also make money after all.

The cost of brand leather is not high. When the temperature is still 30 degrees in Hangzhou, the fur has begun to go quietly. The style is becoming more and more flowery. It no longer makes a full leather coat as before, but instead of leather material mixed into various fabrics, such as cotton collar, or sweater, and some fur is specially designed for the edge of clothing.

October, the weather is not cold, fur clothing has begun to discount, the ordinary leather clothing in the mall can be hit 7-8 fold, a 10 thousand yuan fur clothing, only 7000 yuan after the discount, many customers feel very cheap, but the industry exposed the cost secret: in fact, many fur costs, but the price is about 10%-20%.

Taking a women's clothing brand in a shopping mall, the sale of a fur coat that sells for three years is priced at around 5000 yuan. In fact, when the brand goes to Haining and other fur factories, the price is only about 1000 yuan.

A leather branding company in Haining revealed that although the price of leather is increasing every year, manufacturers also have a way to cut more layers of leather into a low cost.

A lot of factory fur goods, unless the process is particularly complex price will be more expensive, but generally speaking about 1000 yuan, but in the hands of fashion brands, it can be doubled 5 times, 10 times, many brands in Hangzhou shopping malls have counters to go to the leather business every year to order, a factory price is 2000 yuan fur clothing, to the counter, the price tag is 19800 yuan, even if 50 percent off, manufacturers still have 4 times the huge profits.