The Electricity Supplier Is Near The Star &Nbsp; You Open The Shop, I Make The Popularity.

Fans give power

Stars are easy sellers.

Celebrities have been auctioning off their second-hand goods and souvenirs at a shop. It's no longer a rare thing. Online shopping people will just click on the mouse, and they will "accidentally" enter the Star shop.

Let's take a closer look at these stars.

From Queen of blogs to electronic magazines, then to the flower village shop, and then to Taobao to open the official flagship store, Xu Jinglei is a star in network marketing.

Just as Du Lala's promotion was red, Xu Jinglei launched the "Taobao shop of Kaila accessories," which has been sold in the movie Du Lala's promotion.

Another successful example is Han Han, who broke Taobao's brush record in the first week of his bookstore on Taobao.

In addition, Sheenah, the official flagship store of Hunan TV variety show host, was launched in October last year.

On the first day of the "Huan type" line, the number of visitors on a single day reached 300 thousand.

Pop singer Willber Pan and host Li Chen also collaborated in opening a store that runs street clothes.

Willber Pan and Li Chen took the lead in modeling as well as their friends in the circle, and the shop quickly rushed to the 4 drill.

Compared with ordinary people, celebrities do not need to seek the source of goods or to please the buyers. Relying on the strength of the fans, they can reach the diamond seller level in a short time and attract a lot of popularity.

E-commerce calculation

Popularity of celebrities

With the new round of Electronics

Yesterday, reporters log on to Taobao star channel, and found that this year, celebrities get together to shop in Taobao, such as black Chen Chien-chou and super girl Zhou Bichang, who sell their own clothing brands on the Internet.

Even Furong sister, who has been successful in losing weight, has returned strongly. In addition to selling trinkets, he also launched his own autographed photo, which is known to be used in public welfare undertakings.

She also received the enthusiastic support from the buyers. Some people asked her how to lose weight successfully. Some people wished her "an early recovery of the civilian character and a white fat child".

In addition to Taobao, Baidu Lok Tian is also actively using star effect to accumulate popularity.

The signature of instant messaging tool of a staff member of Le cool public relations department is Xu Jinglei's shop website of Kaila shop.

After clicking on the entry, the reporter found that the advertisements on the platform were very conspicuous, and the front page was the advertisement of the flagship store of the Diving Queen Gao Min's own brand.

Liu Xiaoqing's and Gao Min's large photos in his shop were also controlled by a group of micro-blog.

According to Lok Tian's staff,

In the boom of celebrities in the online stores, Taobao, Lok Tian, Dangdang and other major e-commerce brands have tried every means to "close" to the stars. This is a blunt statement by Lok cool related officials, who said: "when stars shop in our e-commerce platform, they will bring high popularity to the mall, and then stimulate sales of other products on the platform."

online shop

Stars and electricity providers to achieve win-win situation

In fact, blogs and micro-blog have successfully promoted these by inviting celebrities to open accounts.

In 2009, known as the "Internet year of micro-blog", Sina micro-blog used the celebrity strategy at the very beginning, relying on a large number of stars, opinion leaders and industry elite resources accumulated in famous blogger. By inviting a large number of celebrities to enter and adopt the V certification mode, Sina micro-blog quickly had a large number of users, and the number of celebrities and celebrities were significantly stronger than their competitors.

Today, e-commerce platform has begun to copy this marketing mode.

The number of celebrities who shop online can not build many independent B2C online shopping platforms, because no matter from the point of view of manpower and material resources, or from the perspective of professional management, online shops can only be regarded as a sideline of celebrities, which is also one of their ways to earn popularity.

Therefore, most stars choose to camp in Taobao, Lok cool days, Dangdang and other online shopping centers.

At the same time, the e-commerce platform has also attracted people's popularity by opening up stores by stars, and has accumulated a large number of potential users for themselves.