The Discount Rate For Summer Wear Is &Nbsp, And Autumn Clothing Is Strong.

Despite the summer heat, the shopping malls began to change their faces in the autumn.

Recently, a reporter visited the major business circles in Zhongshan, and the stores were in full swing for summer clothes.

Public discount and summer wear

In Yihua department store, Daxin, Holiday Plaza and so on.

A few days ago, Yihua launched a regular sales promotion of 300 minus 150.

According to the director of Yihua, the big discount is mainly for the joint manufacturers to clean up the summer stock, make the final sprint for the sales of the summer wear, and return the funds for the autumn equipment war to speed up the speed of the autumn single product.

In Yihua department store, many brand discount efforts are large, attracting a lot of smart consumers to fight.

Ebase women's wear every week is worth 99 yuan, two pieces, 75% off for Ma Shi, 75% off for women, 80 percent off for Thunderbird, 62% off for ladies, 62% off for Weiss, 50 percent off for two, 62% off for women, 3 to 20 percent off for women, and 70 percent off for ancient Kawasaki.

A series of brand summer clothing such as Daxing superior department store and so on are also sold at a crazy discount.

The summer wear of superior department stores is mostly handled by 50 percent off clearance.

On the first floor of the Holiday Plaza, the "golden Anna" Korean clothing store, all the summer clothing is regularly assigned to the specific discount area.

"Apart from the specials, all the summer wear in the store is 6-7 fold."

The clerk told the author that all the summer wear was discounted because it was ready for the autumn market.

"A dress is about 500 yuan, a discount of more than 200, when buying a summer dress is really cost-effective."

Ms. Liu, who buys discounted products at Holiday Plaza, said she did not have much pursuit of the new model.

"Summer wear in Guangdong is relatively long, and now it can be worn for a while.

The main thing is to wear next year's wear. The choice will be eyesight. Don't buy clothes that are easily outdated next year. "

Li Hua, a member of the Yihua department store, told reporters.

In the discount season, consumers need to seize the taste, and at the same time, have the eyesight to pick out the best products.

At the same time, it is also necessary to remind consumers that when buying clothes, they must have a certain purpose and do not blindly follow suit.

From the color of clothing, we can consider the eternal color of black and white, compared with that of monochromatic clothing for a long time.

The professional women in the office choose the simple and generous style.

Insiders pointed out that in the discount season, the classic section is the most insurance investment, it is a wardrobe essential, such as shirts, jeans, knee skirts, small suit coat and so on.

These classic items are not afraid of obsolescence, so customers are now the most cost-effective way to sell goods.

Autumn comes in a month ahead of schedule.

Summer wear is preparing for the delisting, and autumn dress is on stage.

It is understood that in previous years, general autumn clothing was put on shelves in September. This year, because of the early lunar new year, autumn clothes went public ahead of time. In early August, some women's wear brands began to wear autumn clothes.

According to the director of Yihua department store, up to now, nearly half of the women's clothing brands in Yihua department store are listed on autumn wear.

Reporters saw in the shopping malls, dazzling autumn dress bright colors, fashionable, very eye-catching.

In the BCVOGA store of Yihua department store, the "first choice brand of urban white-collar" on the plaque is particularly eye-catching. The summer dress is arranged in neat rows in the 50 percent off discount area, while the newly listed autumn dress attracts many young women with bright colors.

"BCVOGA and 100 silk are the same brand, suitable for the professional urban women aged 20-35."

Miss BCVOGA, a shop assistant, enthusiastically introduced to the author that this year's Autumn Festival has been listed on the bright colors, and the lattice and lace will be the mainstream this year.

"VEROMODA brand clothes can be worn all the year round, and the skirt matches the coat is the autumn winter clothing, so there is no end to the season end clearance."

Miss VEROMODA, a shop assistant, told the author that this year's main autumn dress is mainly made of lotus leaf, wrinkle skirt and fur Nirong dress.

According to Miss Liang, VEROMODA's clothes are the most expensive 2000 yuan, which belongs to the middle and upper consumption women's consumption range.

In a brand store called "ES" in Daxin superior department store, a cute doll dress is displayed on the shelves.

"I was thinking about buying a fall suit very early."

Miss Deng, who is trying to install, told the author that she was very curious about the mainstream of autumn clothes this year, so she bought herself an autumn dress for the first time, and knew the main hits this autumn.