E-Commerce Road In Baima Garment City

"White horse's e-commerce will be divided into three steps, and e-commerce will be realized next year." The fifth white horse costume from August 25th to 31 Procurement section "Cheng Jiuzhou, general manager of Guangzhou Baima clothing market Co., Ltd., revealed to reporters. In addition, the white horse is also accelerating allies and exporting management to the clothing market outside the province. This procurement Festival has gathered more than 40 leading apparel market operators from all over the country, and over 1000 professional fashion buyers and designers.

　 Expanding the ground map

After last year's Beijing zoo business circle, white horse was shopping at Fujian and Longyan Cameron. business The Plaza signed a management cooperation agreement and explored the chain operation mode of garment industry through the way of "management experience output" and "operation mode output".

Cheng Jiuzhou told reporters that "management cooperation" LED white horse to take over the main industrial clusters. Clothing market To realize the rapid flow of the north and South clothing product manufacturing chain and the commodity circulation chain, and turn the white horse professional market into "brand incubation base".

In addition to signing a management cooperation agreement, the white horse also signed a strategic cooperation agreement with the four leading regional markets in Shanghai, namely, new seven Pu, Shenyang five love markets, Chengdu Dacheng market and Hangzhou China spinning center. Cheng Jiuzhou said that such "strategic cooperation" can achieve the docking of the two markets, so that the white horse channel can extend outward. So far, Baima has reached 11 strategic partners in China, covering basically all major industrial cluster areas and clothing distribution centers. The industry believes that the further outward attack shows that the pace of outward expansion of white horse is advancing rapidly.

　　 E-commerce is divided into three steps.

However, compared with the expansion of ground channels, white horse tends to "slow down" in the field of e-commerce. Cheng Jiuzhou told reporters that the white horse will take three steps to e-commerce. "The first is the consultation stage, then the communication stage, and the last is the realization of e-commerce." According to his prediction, the last stage will be realized next year.

The white horse seems to have its concerns about the electronic commerce market. Cheng Jiuzhou said that at present, the wholesale market merchants' awareness of e-commerce is not enough, and because the wholesale price of the Internet attracts more customers, most of the net prices are below 100 yuan, "so the quality of products is difficult to be guaranteed."

But it is understood that the cost of clothing this year has increased by 25% over last year. In the face of shrinking profits, e-commerce will undoubtedly cut costs for traditional wholesalers, and the Sijiqing garment market in Hangzhou has embarked on this road. {page_break}

In 2002, the B2B information platform of Sijiqing apparel network was launched. After launching strategic cooperation with Alibaba [8.04 -0.62%] in 2008, the Sijiqing Network Technology Co., Ltd. was established to truly integrate e-commerce and the market. Data show that in 2009, the wholesale customers' turnover in Sijiqing was 50 million yuan, and the proportion of wholesale and retail websites was 8:2.