Home Furnishing Industry: 30% What Is The Growth Rate?

With the improvement of consumer life, ordinary underwear, Thermal Underwear And simple pajamas have been unable to meet the needs of consumers. Home furnishing was born in the 80s of last century. Some home furnishing enterprises like Conia and autumn deer have won a lot of market. market share 。 Home clothes have become a hot spot for enterprises to change for a time.

The total consumption of domestic clothing has reached US $10 billion. Annual growth rate It's over 30%. At present, home furnishing industry is the fastest growing and most potential industry in China's clothing industry.

Shang Pu consulting light industry analysts believe that the development of home furnishing reflects the taste of home furnishings, embodies the concept of life in the fashion home. The demand of consumers for home clothes is essentially a demand for high quality of life, reflecting a culture of the times. Home furnishing industry The prosperity is seen by everyone. In recent years, the market of home furnishing industry has been developing more and more rapidly. However, the rapid development and the existing problems are increasingly revealed.

There are many factories in front of home furnishing. OEM production In this way, the profits of some enterprises are very low, and the entry threshold of industries is low. Many enterprises blindly enter the market, resulting in the confusion of market competition, and the drawbacks of price war brought by vicious competition are also emerging. Product homogenization makes products lack effective competitiveness.

At present, some brands are guiding consumers' consumption through some terminal retail channels. However, because of the special attributes of household clothes, the profits are not as high as those of ordinary clothes, so the mall still does not want to sell household clothes. There are many manufacturers of home clothes, but there is not a large brand. How to give home clothes more cultural connotations is an urgent problem for the industry to solve.

The 2011 China leisure home clothing Market Research Report released by Shang Pu pointed out that in the future, Leisure wear It will become a fashion pursuit of consumers. China is a huge market. From the perspective of some sales volume, the development of this industry is not mature enough. Over the next few years, with the change and improvement of consumption mode, more than 70% of consumers will choose home clothes. Home furnishing will be a new sunrise industry with great potential for market development.