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How To Choose A Clothing Store On The Street?

2011/8/19 11:11:00 59

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When many investors see a certain roadside shop pfer, they feel that their location and shops are good, they often focus only on price factors.

Little did I know that the target market was too small after opening the shop, which caused the "nobody to come" dilemma.

In fact, if we observe carefully, we will find some roadside.

shop

It often says two words of sublease. The boss has changed one after another, indicating that he has not made any money.

Therefore, investors should not simply pursue the cheap rent on the street.

For investors, there are many factors to consider in setting up a clothing store on the street side.

Pay attention to traffic bubble

Generally speaking, in our circles, this kind of clothing store opened on the street is called floor shop (also called Street shop) in jargon.

From the point of view of setting up a clothing store, not all street shops are suitable for setting up clothing stores.

The location of clothing shops must have a considerable volume of traffic, but it is not a matter of great traffic volume.

In some areas, the volume of traffic is very large.

Clothing operation

They did not succeed.

For example, Beijing CBD area, because of the scarce land resources, the rent is often very expensive.

After that, most of the passengers here work for the working class and provide services for the office workers, such as the salesmen of the courier companies, the restaurant takeaway, etc., or they do not have time to roam, or do not have enough payment capacity to patronize the clothing store.

For example, the daily traffic volume in Wangfujing area is also very strong, but many clothing operators are also crying out for losses.

After analysis, we can see that this is mainly due to the fact that most of the consumption population in Wangfujing area is mainly from other cities.

This group of people shopping in the Wangfujing area, often choose to buy products with Beijing characteristics, and in general, clothing products just can not meet this demand.

Whether there are enough people around the shops is usually the primary factor for investors to consider opening stores.

So the roadside

shops

Because of better people flow, investors are always favored.

Many investors see a certain roadside shop pfer, feel that its lot, facade is good, often only pay attention to price factors.

Little did I know that the target market was too small after opening the shop, even causing the "no one to come" dilemma.

In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.

Therefore, investors should not simply pursue the cheap rent on the street.

For investors, there are many factors to consider in setting up a clothing store on the street side.