Successful Record Of Starting A Business After 80

along with Electronic Commerce Nowadays, online shopping is a way of life for many people. Staying indoors and gently clicking the mouse, you can buy special products and become the choice of many consumers, especially young people. In the process of online shopping, "cheap" is one of the important factors.

With the increasing number of online shopping people, online shops have attracted a large number of "sellers" with their low access threshold. However, after many years of hard work, many sellers who have a passion for entrepreneurship have chosen to give up after struggling, and others have succeeded. So, what is the secret of online shop? How can you become a "big seller"? Recently, the reporter interviewed the seller of digital Taobao in our city, and walked into their very large "office" to get a deeper understanding of the story of their online shop.

　　 Successful cases of post-80s Entrepreneurship

Born in 1985, Mao used to open an online shop in his spare time when he was in junior high school. The product was mainly located in the youth fashion dress with a sweet line. At the time of graduation, the Maomao store can receive about 20 orders every day, and has accumulated many "old customers" in two years.

In those days, she also found a decent job in IBM, but she couldn't afford to shop in her mind. She resigned resolutely and devoted herself to the online store operation. The newly graduated girl became a boss, and soon asked an employee to negotiate with the buyer on the Internet and provide consulting services.

Maomao's goal is clear. She grabbed the supplier. Launching sales promotion The opportunity of the activity has made the business volume of the online shop rapidly improve. It has broken through and has occupied the crown status from 2 or 3 blue diamonds. Now it has become the "four crown" strength seller, and its reputation has been maintained at over 99%. At present, she uses the company's operation mode, design, promotion, customer service, search, after-sale, wholesale and complaints and other positions are arranged for special responsibility.

　　 The core competitiveness is the product itself.

A few days ago, Mao's shop began to recruit more employees. She interviewed nearly ten candidates. The reporter has learned that the operation of the store has been on the right track, for example, the design and update of the shop page is responsible for the special technical personnel. The link from the original maid to the original purchase has been fully charged by the buyer. The recruitment is due to the expansion of the warehouse and the need to increase staff management. Mao Mao himself was mainly involved in marketing, activity planning, etc.

Mao thinks that online stores involve many aspects, but the core competitiveness is the product itself. With the gradual standardization and commercialization of the industry, there is no need to worry about selling the product itself if its style and quality are excellent. Mao told reporters that in order to make their products more valuable, 80% of the products are special products, which are produced by the manufacturer after specially designed templates.

Snow in Shenzhen is also a successful online seller. Ah Xue also opened online stores in 2006, and its online shop, "color clothes Fairy", now has nearly seventy thousand volumes in Taobao online, with a favorable rating of 99.61%. Snow believes that products are the most important. The biggest requirement for people to shop is to be sensitive to smell.

　　 grasp Business opportunity Pulse can be transformed timely.

"Three crown" snow is a Chinese normal school when he was a university student. After graduating in 1997, he went to Foshan to become a middle school Chinese teacher in the South China Sea. In 2001, he went to Guangzhou to publish magazines. Her husband, Yong Qian, invested in a children's studio in the same city. Two years later, ah snow moved to Shenzhen to engage in insurance training. "Studio management is not very smooth. All the money saved from work is taken in. Coupled with the bottleneck of our work, we have been looking for other opportunities. " Ah Xue said, "listening to friends is a good choice to open shop, mainly on time is very free."

Ah Xue's online shop has undergone several transformations, which is very important for the survival and development of online stores. At the beginning, the shop was only a test field for snow, and it was not very clear in the sales direction. She remembered that only 7 or 8 items could be opened online, so she bought daily necessities such as home storage boxes, took photos, uploaded to the webpage, and began to run a small shop. At that time, the sale of snow was passive, more often waiting for business. In the first half of the year, only a dozen items were sold every month, and sales were not optimistic.

At that time, snow had been thinking about the future direction of development. The shopping lady found that there are many brand discount stores in Shenzhen. Many clothes are not only attractive in style but also high in discount. On the other hand, she learned more information from the Internet and found that some sellers in Shanghai, Chengdu and other places were doing similar businesses, and the results were good. So she tried to buy some brands. The first transformation brought a qualitative breakthrough to the operation of the online store, and then she boldly tried to "press the goods", that is, a one-time investment of large quantities of garments for the season. By the beginning of 2008, a lot of people were following suit to buy similar products, and the competition became more and more fierce. She decided to re transform the contacts and information resources accumulated through the purchase. She learned a lot of good supply sources, and repeatedly ran to the wholesale markets in Shanghai and Guangzhou to understand the situation, and later transformed the products of the shop into foreign trade ready-made garments.

　　 Open shop also needs planning.

In mid April, a mature embroidered dress topped the list, becoming the number one week sales volume. This embroidery dress has brought a very substantial sales volume to the snow shop. "In the choice of source of goods, we should fit in with the current popular hot spots and trends. According to our observation and thinking, pushing a series of high-end brands is one of snow's planning. There are also large and small promotions, which have greatly increased the click volume of online stores. Ah Snow said.

Reporters learned that successful sellers are very focused on planning. As ASA said, the initial stage of online shop is hard work. As long as we work hard, many things can be solved because the problem itself is relatively simple. To the "post crown" period, the problems we consider are development direction, marketing planning and so on. Therefore, it is much more difficult. {page_break}

Maomao pays special attention to festivals, large-scale promotional activities and "new" links, and she laughs that computer science majors have benefited a lot, because her mode of thinking is more systematic and logical, which has special advantages for the operation and co-ordination of online shops. I remember that in last year's website women's clothing Top 100 activities, the hair in advance a month to start activities preheated, with a month sales of 3000 pieces of clothing, for example, the original price of 80 yuan, "ruthless" push half off discount also package express. What are the complaints of old customers who have bought the same products? Mao Mao's team took these details into account, and they also provided return services. Mao told reporters that sometimes "it's okay to do business, but the most important thing is that the overall volume of online shopping is much bigger". And many online shopping people have a shopping psychology: in order to avoid wasting postage, they usually choose multiple products at the same time.