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When Purchasing, Choose The Right Clothes.

2011/8/17 13:30:00 50

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Clothing grade should be in line with the location of shop owners and customers.

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clothing

In the selection of goods, the purchase price is not the main criterion to judge the quality of clothing sources.

Why do we say so? When we choose the wholesale price of clothing of 5-10 yuan, the middle and high income customers are basically "blocked" outside, because of the clothing price.

shop

The decoration can not be luxurious enough, and the furnishings will not be too elegant or unique. For these sources, the middle and high income customers will definitely not enter the door.

Over 60% of it was removed at once.

Customer

Group, is this a good source of clothing? Therefore, price is only one of the criteria for measuring the quality of goods. The most important problem for clothing stores is the positioning of customer groups.

What age group or consumer level customer should choose? For small shoppers, they can control the purchase ratio of high and low clothing at 10%, 35%, 55%, 10% of the top grade, 35% of the middle grade, 55% of the low grade, and the low grade goods can be used as promotional clothing at the door, or can be discounted in the shop.

The clothing style accords with the preferences of the shop owners and customers.

After fixing the price, the style of clothing should be considered, and the style should be decided according to the customers' preferences.

Children pursue cute and childlike innocence. They can make the main criteria from color and pattern. Teenagers pursue fashion. Clothes are as different and unique as possible. Middle-aged people pursue business and stability, clothes are as commercial or refreshing as possible, and old people like rustic and mature, so they don't have to spend too much money.

In detail, customers of all ages are different.

Besides, the style must be unique, regardless of age.

If all the stall owners buy goods from the nearest clothing wholesale market, the customer will buy a suit and look at a style to ask the price, and whoever buys the price will buy it.

After all, the same clothes must be chosen at low prices.

So the choice of customers is too little, and the customers choose to buy more than.

Therefore, a unique source of clothing can be purchased online wholesale or far from the wholesale market, which is one of the safeguards for clothing sales.

Sales and profits of clothing are in line with store positioning.

Style and self valuation can be ranked in the same consideration. First, the clothing store owner should have self appraisal ability when he comes in.

According to the location of customers and the general price, calculate the price of purchase, and estimate the selling price. Don't listen to wholesalers' fickle. The reference price of factory is basically not a reference standard.

The profit of general valuation must be guaranteed first. If sales volume is not guaranteed, then the profit of a single piece must be confirmed to be over 60%.

Some clothing is hard to get the approval of large numbers of customers. But for customers who have special needs, they will not pay much attention to the price, but "sell without", so self valuation is the first to estimate sales, and the second is to estimate profits.

If these two points are in line, what should we wait for?

But we must have enough market sense and experience to estimate.

Don't buy goods for the first time, depending on your own vision, this will definitely push the goods.

If the above three points are not consistent, then do not enter such a source of goods. If you can meet one point, you must consider it carefully; if you meet two points, you can enter; if three points are consistent, such a source of goods will have to enter.

It is impossible for us to be perfect, but if we have more than 80% certainty.