Donghua Fashion Marketing Students Love To Create "Impression Moulin Rouge" Theme Lingerie Show

 

The boundless scenery on the stage captured the cheers from the stage, and the fashion marketing instructor, Paula Kilgarriff from Ireland, excitedly said, "this is what we want to create. We first think of an image "Moulin Rouge", and then create scenes that can stimulate the senses to blend the various manifestations of dance, drama, performance and music, so that the audience can see that fashion can be virtually invisible. What we want to sell to the audience is not a tangible product or service, but an intangible experience, which is also a form of fashion.

Paula, who won the luxury fashion MBA in Paris, chose Donghua Raffles in Shanghai to share her luxury marketing experience accumulated in fashion paradise Paris, Losangeles and New York. "China is now the fastest growing luxury market in the world. Chinese people now have the opportunity to see the essence and various forms of fashion and luxury goods, not just to equate fashion with pure brand names and purchases. What we teach in Raffles is the luxury brand marketing guided by conceptual imagery, which shifts the initial focus from production and manufacturing. This will help cultivate local marketing talents. "

This underwear show is a luxury fashion exhibition based on Western standards, which is quite rare in China. Raffles's fashion marketing students have successfully displayed the charm of Western luxury fashion marketing, transforming a basic product into an experience and changing a brand. Paula, who has 6 shows in the fashion show association at Dublin Institute of Technology, explains that "successful fashion marketing can give products a personality and a life of their own. It can enable people to enter the world of this brand and truly and emotionally feel it."

For the role of this underwear show, Paula humbly claimed that he was just a performer and facilitator. She praised the outstanding talents of fashion marketing students, especially those two main coordinators, Cindy and D. Although it's only the first fashion show, Cindy and D have demonstrated professional abilities that can be immediately hired, Paula said. In a short span of 9 weeks, they successfully applied their classroom knowledge to practice, including target market research, marketing strategy formulation, advertising, negotiation with YISELLE brands and sponsors to get free support, and the selection of models, venues and decorations. "This fashion show is an unforgettable experience for all of us. When I watched the models walking glamorous on the T platform, I felt the sweat paid for the process was rewarded. Cindy Pitanova from Indonesia said frankly.

According to Paula, "a good fashion marketer can not only come up with fantastic ideas, but also share the idea and bring ideas into reality in a specific time and resource range." The students of Raffles fashion marketing department have fully verified their professional ability in their masterpiece "impression Moulin Rouge" theme lingerie show.