Li Kaifu And Zhou Hongyi Talked About Jobs: The Sense Of Direction Is Excellent &Nbsp; Dare To Bet.

Last week, Apple The market value exceeds Exxon Mobil, reaching the highest level in the world. IPhone 5 is rumoured to be on the market in autumn, followed by iPad 3. All the good news has excited the "fruit powder". It was immediately applied to the name of apple.

Apple and its founder Steve Jobs The deification of the general worship is popular, and the senior IT Entrepreneur How did he look at Jobs's image? Yesterday, at the scene of the new book "Jobs biography", two senior domestic angel investors, CEO Li Kaifu and Qihoo 360 chairman Zhou Hongyi were invited to comment on Jobs in their minds. "We should not deification him, treat him as an ordinary person, and see how he treats success and failure." Zhou Hongyi said. "He has a sense of direction towards the industry and he dares to make a bet." Li Kaifu said.

Where did Jobs's victory come from?

"Follow his heart and dare to gamble."

Li Kaifu: Jobs never accepts what the world should do for him, perfectionism and always following his heart. This is Jobs's creation of apple until today.

Zhou Hongyi: Jobs is an ordinary person. We must pull him down to the altar and see where we can learn, not just worship him. I think he finally achieved today's success because he has been in the industry for 30 years, falling down and getting back up again. He is very proud of himself, but he is constantly introspection, constantly summarizing and improving himself.

Li Kaifu: Jobs also dares to bet. When he returns to apple, apple is not a huge company like Microsoft. He cuts off redundant products and reorientations. And in such a huge company like Microsoft, managers are not too willing to bet. Many people just want to keep their own cap, and there will be various forces to pull you, so that you can not bet.

Zhou Hongyi: when Jobs returned to apple, Apple was a mess, so he was willing to cut it. But Microsoft's six business lines made a lot of money, and the business of tens of billions of dollars a year. If Jobs went to Microsoft to be CEO, let him cut the Windows to free. Do you think this is possible? Jobs was "barefoot" when he returned to apple, Microsoft has always been "wearing shoes". Jobs can't win without gambling. He must gamble.

Where is Jobs "ruthless"?

"Cut down on irrelevant items, ruthless in details."

Li Kaifu: in fact, the most ruthless thing about Jobs is that after he went back to apple, he chopped up the miscellaneous projects in the company. He saw that the interior of Apple was very confusing at that time, so he simply said, "we only need four products." For different users, a matrix of two multiplied two is planned with four products. This is a classic example.

Zhou Hongyi: Jobs's bad temper doesn't need to be learned. But he asked for details in detail, but it was worth learning. Many CEO put themselves in the clouds after the company started a little bigger. What we care about every day is management and strategy, which are thick PPT rather than products. But Jobs has to take part in many product details, such as what color the iPhone shell should be, and the pixels on the screen that people want to lick.

Li Kaifu: the meticulous and dedicated entrepreneurs can feel it. Jobs has a very famous saying, "who says I do not ask the user? I often ask the user," every morning I ask the user in the mirror: what do you want? "He asked himself, emphasizing the meticulous and focused. Now many people say that they love iPhone very much, but the specific reasons can not be explained. This is the credit of the details. The input method of iPhone can be careful when the word box jumps out, and will never block the words behind it. Many people in our country do not consider the software so carefully.

How does Jobs treat mistakes?

"IPad has done a very classic subtraction".

Li Kaifu: Jobs's biggest failure was the failure of the first generation of apple, when apple did not produce very strong industrial chain support, but Microsoft did. In essence, Jobs still needs to be a "perfectionist closed huge software and hardware plus system", but later he improved a lot in the industry chain ecology. First, he combined with music copyright parties, and later worked with developers to produce a very good ecosystem. Now it is very difficult to challenge apple.

Zhou Hongyi: I believe Jobs spent a lot of time in introspection, drawing lessons from past mistakes, but he may not want to speak out. Why did the "Lisa" model fail? It was superimposed on too many functions. So iPad later did a very classic "subtraction". At the beginning, it didn't want to replace the notebook at all. It was just playing games and watching videos, but it made the battery life time and boot time extremely. I think Jobs has a philosophical height in making products. He really can make trade-offs. I can't do that. I think even Tencent's little brother is hard to do well.