International Brand Of Children'S Shoes

Nowadays, most families are the only child. In terms of food and clothing, parents are especially willing to invest in their children, rich families have to face their faces, and the poor families are fastidious: they can not be poor after being poor.

Therefore, the brand shoe market has been activated, and it is unstoppable.

How big is the market?

Taking the number of children in the country as 380 million, 4 pairs of shoes are consumed per person per year, and each pair of shoes is calculated at a conservative 40 yuan, which is the market volume of nearly 60 billion yuan.

The industry believes that: compared with other children's products, children's shoes are small in cost and big in profits. Children's growing feet are the source of money coming from businesses.

Children's shoes industry has been valued by more and more entrepreneurs.

However, after entering the market, people will find that the majority of children's shoes are ambiguous, lack of uniqueness, lack of brand and scale advantages, it is difficult to attract the attention of potential consumers.

It turned out that after 2004 and 2005, with the upgrading of the industry, children's shoes enterprises also began to consciously brand operation.

In recent years, with the accession of international brands, some big brands, such as Mitch, Babu beans and children's shoes, have injected fresh vitality into the market of children's shoes in China.

Why did he choose this opportunity to land in China?

First of all, the brand has a distinct brand advantage, and this advantage will enable enterprises to take a place in the competition.

As the saying goes, big trees are good for shade.

With the powerful international brand effect and strong economic strength, the operators can take the lead and lead the market of children's shoes.

While domestic brands want to win the competition, they should not only improve their quality, but also strengthen their own corporate culture.

Children also need to have a face in their peers, and parents want them to enjoy high quality life, so some low-grade and mediocre brands are facing the situation of being washed away.

Some high-end brands are attracting more and more attention from consumers.

Diloni's children's shoes are mainly medium quality and high quality children's shoes, medium discount children's shoes and special shoes.

Quality is the home, value is customer, "fold" grinding opponent, also "fold" to serve customers.

In addition, on the policy of franchisees, the company is also very human container: there are many ways for investors to enter the market of children's shoes. They can gain the right of operation and management in a certain area, set up counters in large stores in the region, or develop several exclusive stores independently.

It can also set up exclusive stores and conduct single store operations to enable investors to enter the market in the most secure way.

International brands have a wealth of marketing experience. They have a complete set of experience for guiding entrepreneurs. They have a good foundation for the systematic training of operators such as shop location, product display, customer psychology, terminal promotion, marketing strategy and so on.

Take the children's shoes as an example, they will put forward their own proposals for each dealer.

In addition, according to seasonal changes, we will provide a complete sales promotion plan to guide operators to grasp the peak season of consumption, plan sales promotion themes and improve the sales performance of distributors.

In the management of franchisees, he also has his own uniqueness.

After entering the domestic market, a large distribution center was set up at headquarters in Beijing, and an advanced network ordering platform was built. The customers of the children's shoes can enjoy 24 hours of free online ordering service.

Moreover, according to the size and location of the cities in which the distributors are located, the distributors will be developed on a limited scale, and regional protection should be implemented. The same price should be applied to the operators of the same city, and low price competition and disorderly competition will not be allowed to protect the interests of the operators.

As a result, the investment risk of franchisees has been reduced to a minimum. At the same time, the management team of the children's shoes management team will also regularly send market supervisors to tour the national market, help dealers solve the problems in operation, and enhance the market competitiveness and sales volume of operators, so that dealers can not worry about them.