361 Degree Again Leads The Xiamen International Marathon Race.

On October 30th, the 2008 Xiamen International Marathon press conference was held in the people's Hall of Xiamen municipal government. Guo Zhenjia, vice mayor of Xiamen, showed up at 361 degrees and won the honor of the world's top partners and the only designated sports equipment.

The new Xiamen marathon will be held in January 5, 2008.

Zhang Sijie, the head of the Organizing Committee of the competition, told reporters: "based on the effectiveness and strength of the competition, 361 degrees will lead again, winning 08 cooperation rights in the contest with the international brands."

Since 2006, 361 degrees have been sponsoring the Xiamen marathon, integrating the advantages of resources to create high-quality image.

Xia Youqun, assistant president of 361 degree, reviewed the integration of 361 degrees to Xiamen marathon in recent years, including world-class R & D personnel and institutions including MAX.ZAGO and South Korea R & D base, Hongkong information bank and American law studio. It has developed the first maglev technology for marathon I and II generation running shoes and the running suit of 361 degree SPEEDRY three dimensional fast drying technology, which is the first to win the global "strong magnetism and repulsion" sports patrole. At the same time, it has launched TVC and plane for the event, and has launched a large number of large-scale national media.

In 2007, as many as more than 50 domestic and foreign media participated in the "orange storm" on the day of the event. At the same time, the first Chinese marathon professional men's champion Li Zhuhong was born, and Li Zhuhong wrote the "thank Xiamen marathon, thanks to 361 degrees".

Xia Youqun affirmed the role of the 361 degree more than 5000 terminal network in full cooperation, and Zhang Sijie thought it was one of the important experiences in the dissemination of the popularity of the event.

At the news conference, the 361 degree president, Ding Wu, said that in the new round of propagation of the marathon spirit and the 361 degree healthy running culture, with the help of the 08 Olympic Games, the internationalization of the event will become the focus of the new round of cooperation.

Ding Wu said, "we will incorporate the promotion of the Xiamen marathon into the overall planning of the 08 strategy and focus on the first half of 08."

These include the focus of media attention on the 07 year event launched the "runner League".

Guo Zhenjia looked forward to the 2008 Xiamen International Marathon, which is expected to exceed the fifth highest number of 25 thousand applicants, and more top international players will appear in Xiamen.

At home and abroad, strong media such as TV and network will be broadcast live synchronously. The whole digital live broadcast is expected to cover more than 200 million of the world's audience.

Guo Zhenjia believes that the Xiamen marathon with the world's most beautiful track will be more international.

At the same time, the press conference was also attended by more than 100 television, radio and Internet media such as Xinhua news agency, China News Agency, Central People's broadcasting station, people's daily, international business daily, Hongkong Wen Wei Po, Hongkong business daily, Ta Kung Pao, Xiamen daily and Tencent.