Mice Should Also Be "Tailored".

At present, the trend of international exhibition industry has changed from comprehensive exhibition to professional exhibition. In the past, "big and all" turned to "small and specialized". Only by "tailored" service can we achieve the best exhibition results. For example, for clothing, textile and related industries, separating textile machinery from clothing and textile is a professional expression; separating clothing from fabrics and yarns is also a division of labor, which can be divided into men's clothing and women's clothing in the category of clothing products, but what kind of specialization is it? degree We need to study. According to statistics, in 2004, 19 professional exhibitions of clothing, fabrics or yarns were held in the 11 garment and textile exhibitions held overseas. Only 8 exhibitions of clothing, fabrics, yarns and even textile machinery were exhibited at the same time. The trend of professional refinement has been very obvious. 　

From the perspective of the development of international famous exhibitions, it is almost entirely marketable to attract exhibitors. To allow exhibitors to participate voluntarily, they must be told what they can get at the exhibition. So what can we get from the exhibition? Of course, business interests are the first, but this is far from enough, and organizers need to provide tailored professional services for them. In the exhibition layout, press releases, booth inquiries, Banking services It is necessary for exhibitors to feel comfortable and convenient in many links and communication services, and to increase the turnover rate of exhibitors in various ways. 　

In addition, brand represents the size, reputation and image of an enterprise. It is usually very difficult for a class of exhibitions to be done only once. profit Only when a brand is created, can it be profitable if it is run one session at a time. Internationally renowned exhibition companies attach great importance to the exhibition brand, and many exhibitions need more than ten years of cultivation before they can finally form a brand. After years of market baptism, China's Convention and exhibition industry has made gratifying progress in brand building. Dalian international clothing and accessories fair, Beijing International Construction Machinery Exhibition and technology exchange and other more than 10 exhibition brands have been certified by the international exhibition Federation. However, compared with Germany and other exhibition powers, China's famous exhibition brands are not only small in number, but also the international influence is not high enough. Therefore, if China's exhibition industry wants to participate in the competition of international exhibition industry, there is still a long way to go in brand building. We should not only build the brand by improving the strength of the exhibition, but also take strict measures to protect the intellectual property rights of the exhibition, so as to prevent the adverse effects of brand infringement on the exhibition.