Luxury Brand Beachhead E-Commerce &Nbsp; Two Quarter Online Shopping 3 Billion 500 Million
According to recent data released by Analysys think tank, in the second quarter of 2011, the scale of China's luxury online shopping market reached 3 billion 450 million yuan, and the total paction volume is expected to reach 16 billion yuan.
Reporters noted that no matter how big the card is.
clothing
Leather, jewellery list, famous liquor, luxury cars or even private aircraft, yachts, dazzling luxury online are available.
Tens of thousands of shopping websites have sprout up everywhere. There are also many people in the market. Even the international luxury brands that have been deterred have been rushing to the huge online shopping market. LV, Chanel, Armani and other major international brands have been in touch with the Internet and retail online. In 2011, they were even called the first year of luxury e-business in the industry.
Statistics show that China's luxury goods sales account for 25% of the world's total, which has surpassed the United States as the second largest luxury consumer in the world, and 60% is purchased at home instead of overseas.
Luxury consumption is booming in China.
Online retailers
Websites are also emerging one after another, such as Xiu Xiu net, Fifth Avenue, Shang pin net, Jiapin net and so on.
The traditional B2B (business to business) and B2C (business to customer) giants are also unwilling to be lonely.
Among them, Jingdong mall CEO Liu Qiangdong has revealed that it will launch an independent luxury website Toplife, Dangdang has also set foot in luxury sales.
With the elimination of
Fei Guan
The change of ideas, the promotion of consumption power and the popularity of Chinese brands for international brands have attracted considerable investment funds.
China's e-commerce research center does not fully monitor statistics. In recent years, various investment funds have entered the B2C market of luxury goods, amounting to nearly 500 million yuan.
Among them, Shang pin was awarded A investment in 2009, and then invested in second rounds of joint venture capital investment.
In December 2010, excellent network was invested by us light speed business and IDG capital for us $11 million.
The Jiapin network, which was founded at the beginning of last year, has held the Taishan angel investment fund. After several months, it got second rounds of investment from song wo capital and jiapong capital, and then got the third round of financing of Jinsha River venture capital.
Recently, vip.com once again received a combined venture capital of Sequoia and DCM for 50 million US dollars.
With the advent of luxury online shopping craze, many analysts have noticed that the development of this industry is not smooth sailing.
"Most consumers who have the ability to consume are still used to buy luxury goods online," said Chen Shou Shou, an international analyst at Analysys International.
In addition, online shopping channels are not strong enough at present, and the quantity and category of controllable goods are severely insufficient for most websites.
advantage
"
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