For China'S Fashion Connection And Co Creation -- The First Fashion Communication International Summit Held By The Beijing Fashion Academy Of Communication 2019

In October 17, 2019, 2019 the first international summit on fashion communication BIFT-SFC IFCS 2019 (BIFT-SFC International Fashion Communication Summit 2019) was held in Guan Tang Art Museum, Beijing. The event is organized by School of fashion communication, Beijing Institute Of Fashion Technology The hosting is the first international conference held by the Fashion Communication Institute since its establishment in 2017.

Professor Jia Ronglin, adviser to Beijing Institute Of Fashion Technology, the first fashion communication international summit in 2019, is the curator of the Tang Art Museum, the founder of the public welfare foundation of the Tang Dynasty, the opening ceremony of the speech by Professor of anthropology at Peking University, the opening ceremony of the opening ceremony of the first international conference of fashion communication of Beijing Institute Of Fashion Technology, and the opening ceremony of the first international fashion summit of 2019, Sally Wu.

Speech by Professor Jia Ronglin, President of Beijing Institute Of Fashion Technology and 2019 First International Fashion Communication Summit

The curator of the Tang Art Museum, the founder of the public welfare foundation of the Tang Dynasty and the anthropology professor of Peking University delivered a welcome speech to the Ming Dynasty.

Sally Wu, President of Fashion Communication Institute and chairman of Fashion International Summit, delivered the opening speech "fashion communication - the fashion cube for linking and co creating".

　　 Connecting global fashion communication pioneer resources

　　 First fashion communication international summit With the theme of "fashion communication: linking and co creating", it aims at the interrelated areas of fashion, life, industry, commerce, and constantly triggers thinking and innovation. It affects the value creation, value transfer and value choice of the whole society in design and creation, media and communication, and ideas and consumption.

From the global fashion education and industry professionals, we discuss the current situation of fashion communication education and industry in various regions and discuss the future development and international cooperation mode of fashion communication.

Alibaba joint venture chief executive officer, Ms. Wu Yating, chief executive officer of Feng Mao, the president of the French fashion brand NIVOSE, the senior luxury expert, Mr. Frederic Ture, the new media art director of University of Westminster, the new media art curator, the new media artist Wang You, the fashion photographer, the international creative designer, the international fashion designer, the chairman of the Swiss China Friendship Association, the visiting professor of the Tsinghua University Academy of fine arts, the cultural envoy of the Swedish cultural year, Mr. Gu fan, the former professor of the high school of fashion art, the former president of Xiong Youwen, the Zhang Ying, the fashion brand curator, the founder of the red crane group and the chairman of the board, Mr. Wu Yating, founder of the Tang Art District, and the public welfare foundation of the Tang Dynasty. Kelly Dearsley, vice president of the school of media and communication, London Fashion Institute, Professor Sven Travis, Dean of the school of Arts and design, former art media and Technology Institute of Chinese University Hong Kong, Professor Feng Yingqian, director of School of Journalism and communication, Chinese University Hong Kong and Asia Pacific Research Institute, Richemont/ YNAP Mr. Li Baogang, co-founder and so on, came to the scene and keynote speech.

Kelly Disley (Kelly Dearsley) delivered the keynote speech "fashion communication" (FCX); Fashion Communication Exchange (FCX); an exchange across boundaries.

Sven Travis (Sven Travis) keynote speech: artificial intelligence and Design Education (Artificial intelligence and Design Education)

Professor Feng Yingqian (Anthony Y.H. Fung) delivered a speech entitled "short video research as a platform for the dissemination of fashion culture".

Ms. Wu Yating delivered a speech entitled "Creating New Multi-Brand Online Luxury and Fashion Shopping Experience".

Mr. Zhu Daan (Mr. Frederic Ture) delivered a speech on the spread and promotion of luxury and fashion brands in China.

Mr. Jon Cope (Mr. Jon Cope) keynote speech: Trend of fashion brand communication: observation from the UK (Trends in Fashion Brand Communication: A View From A).

Ms. Wang You delivered the keynote speech "GODDESS, OR, CYBORG, goddess, or cyberspace".

John Paul Petrus (John Paul Pietrus) keynote speech: recent and future of fashion images.

Mr. Galo gave a keynote speech: "Chinese elements lead the Chinese Elements Lead the World Fashion".

Professor Xiong Youwen delivered a keynote speech entitled "transcultural transplantation of ethnic elements in fashion communication"

Ms. Zhang Ying brings the keynote speech, "brand please take place, BRANDS ON CALL FASHION CURATION SHARING".

Professor Xie Ping's keynote speech, "I am a fashion communicator".

Professor Li Xuesong, guest professor of Fashion Communication Institute

Mr. Li Baogang delivered a keynote speech, "Guan Tang culture".

　　 Open, cross border and forward-looking Academic Alliance for fashion communication

In order to link fashion communication education and industry resources to create a cross border fashion communication system, the North Fashion Institute of communications launched the International Fashion Communication Alliance (IFCA), which aims to define "fashion communication" from strategic decision making, and build a global fashion communication academic exchange platform for fashion communicators.

In the future, we will invite experts from all walks of life to invite experts from all walks of life to continue to work together with the experts in the think tank, visiting professors, etc., to unite with the North fashion and communication college to lead the academic development, practical innovation and cultural upgrading of the global fashion communication industry. Under the fashion communication system, we will continue to hold a continuous League meeting, academic forum, creative competition, and create an international fashion exhibition and exhibition platform to create a new chapter in the future development of fashion communication.

Fashion and communication majors bring new fashion show to students majoring in fashion.

Fashion communication is the most potential emerging field in the world. With its openness, cross boundary, foresight and timeliness, it has become an important force for the collaborative innovation and development of fashion industry and cultural creative industry. Fashion is culture, and the essence of fashion communication is cultural transmission. Fashion communication with the times has unique advantages and strength in shaping and conveying the image of national and regional culture, the transmission and dissemination of material and non-material classical culture, and the establishment and expression of cultural confidence.

Beijing Institute Of Fashion Technology Fashion Communication Institute hopes that the global fashion communication professionals in education and industry will join together to discuss the international cooperation mode of fashion communication and build a broad blueprint for future fashion communication.

The summit, the North Fashion Institute of communications, Sina micro-blog, shaking and today's headlines and other platforms, the use of "graphic + short video" form of communication, the establishment of a full media alliance, live the international summit, there are more than thirty mainstream media and professional media people to attend the meeting.