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Outdoor Products Market Potential &Nbsp; China Will Usher In A Big Outdoor Era.

2011/8/12 8:55:00 27

Outdoor Products Market Potential Great Outdoor Era

Outdoor sport is stepping into people's life step by step and becoming more and more essential. Asian outdoor exhibition has won more and more domestic and foreign brand recognition after 5 years of precipitation.

The potential of China's huge outdoor goods market is irresistible to domestic and foreign enterprises. In the next few years, China's outdoor products industry will enter a rapid growth period at an annual rate of nearly 50%.

China outdoor products

market potential

huge

With the development of the economy and the general improvement of income, people's lives are becoming more and more colorful. Outdoor activities have gradually entered into people's lives and become increasingly essential. The increasing annual sales volume is a very good testimony.

Statistics show that retail sales of outdoor products in China are growing rapidly. In 2010, the retail sales of outdoor products exceeded 7 billion yuan, and maintained a 40% growth rate in recent years, becoming one of the fastest growing segments of the retail sector.

The sales volume of outdoor sporting goods for key large retail enterprises increased by 15.6% compared with that of sporting goods, and the proportion of outdoor sporting goods in sporting goods retail sales increased from 13.8% to 19.9%.

Compared with the same industry abroad, we can see the huge market space of outdoor products industry.

In 2010, the outdoor market in the United States reached 15 billion US dollars and the European Union reached 14 billion euros.

At present, there are more than 20 thousand camping sites with different themes and different stars in the United States, while only about 40 yuan in China. Some provinces in China have begun to attach importance to the construction of camping sites.

Camping supplies

Market.

Insiders predict that "in the next few years, China's outdoor products industry will enter a rapid growth period at an annual rate of nearly 50%."

The potential of China's huge outdoor goods market is irresistible to domestic and foreign enterprises. After 5 years of development, the number of exhibitors has increased year by year, and the scale is expanding.

Last year (fifth) Asian outdoor exhibition

Exhibition scale

It has reached 32000 square meters, an increase of 28% over 2009, two times that of the first exhibition.

Among them, a total of 359 exhibitors at home and abroad, an increase of 24.6% over the same period.

The 4 day exhibition received 16326 professional spectators, an increase of 13.8%.

Organizers said that this year's (sixth) Asian outdoor exhibition has been promoted again in the scale of exhibitors and exhibitions.

It is reported that the total area of the exhibition is 42000 square meters, and the total number of exhibitors is 452, of which 142 are international brands, reaching 31% of the total number of brands.

Reporters at the scene saw that the exhibition was magnificent and full of voices.

Zhang Jian, general manager of Nanjing International Exhibition Center, said with emotion, after 5 years of precipitation, the Asian outdoor exhibition has won more and more recognition from domestic and foreign brands. The average area of the special exhibition booth has increased significantly compared with last year.

Many exhibitors are very well aware of the scale and effect of outdoor exhibitions, so they can expand exhibition area and enhance booth decoration, hoping to win the most attention.

With the development of China's outdoor products market, the Asian outdoor exhibition has been growing steadily at an annual rate of 15%, not only stabilizing Asia's first place, but also becoming one of the 3 largest outdoor exhibitions in the world, and is comparable with the European outdoor exhibition and the Salt Lake City outdoor exhibition.

"Big cards" gather together to show their abilities.

At this year's exhibition, more than 450 famous brands of outdoor products, such as Pathfinder, Tian Lun Tian, and Shi Lan Lan, are gathered. Nearly 50 thousand square meters of exhibition hall are lined with products of various brands. The number of exhibitors directly participating in the exhibition is increased by about 50% compared with the same period last year, and the area of the monomer booth is enlarged by 30%, which is called "the strongest scale in history".

Reporters learned from the organizers that with the rapid development of the outdoor industry in recent years, there are more and more large-scale outdoor products exhibition. This year, the famous brands in the Nanjing International Expo Center, in order to attract the attention of the audience, show their magic in the exhibition area, T shows, impromptu speeches, fragrant car beauty......

And the most popular popularity is the combination of outdoor equipment with high technology.

In the scene, the reporters saw that green products and high-tech outdoor electronic products emerged in the outdoor products industry. Clothing, sports shoes and mountaineering equipment were of high concern in outdoor products. Many "donkey friends" in Nanjing went to the exhibition site to buy "charge clothes", and thousands of yuan of outdoor equipment also appeared hot selling at the price.

It is understood that in recent years, with the rise of outdoor sports, consumer demand for outdoor products also has many characteristics. Besides mountaineering, hiking, bicycling, skiing, camping, self driving and other relative professional areas, light professional fishing, photography, tourism and other activities also put forward new requirements for outdoor products.

The concept of "outdoor life" is constantly increasing. Chinese enterprises should pay attention to the change of the demand trend, enrich the product series and meet the needs of different outdoor activities.