Brother Crocodile Joined Transformers

Many people are not strangers to mention the live version of Transformers. This year, a huge wave of toy sales has been launched before the blockbuster movie released in China.

On the 24 day, as the authorized enterprise of Transformers's first sports shoes, the Jinjiang brothers crocodile shoes and Garments Co., Ltd. (hereinafter referred to as the brother crocodile company) held a new product conference. The general manager of the company left the crowd to express its wish to start the road of domestic sales with the help of Transformers, and started the brand recognition.

The reputation of Transformers is loud enough to break through the outstanding performance of 100 million yuan at the box office for 5 days. Transformers has become the fastest import movie in the history of Chinese film industry.

With the film entering China at the same time, there are "Transformers" toys, and hundreds of toys are still hundreds of thousands of toys.

It is understood that in the field of toys and cloth shoes, "Transformers" has authorized the agency of enterprises.

After seeing this wave of market heat, many children's shoes brands want to win the brand of "Transformers".

Liu told reporters that at the beginning of this year, many children's shoes manufacturers including Nanan and Jinjiang were in contact with the authorized agencies of Transformers, owner of HASBRO (Hasbro), but the company took the right to produce and sell the brand in mainland China for a year at a higher price.

In the first order meeting of Transformers sports children's shoes, Mr. Ho, an agent in Chengdu, told reporters that he had been selling wholesale leather shoes for many years. This is the first attempt to run sports shoes.

"Customers often have this demand. I just want to find a good brand.

Although Transformers is a new brand, it sounds like a brand, and I think it should sell well.

Profits are divided into risks. The brothers crocodile company produces hundreds of thousands of shoes annually, all of which are processed for a domestic brand.

The reason why this time is "Transformers" at stake is to find another way out.

Mr. Yu told reporters that profits from production and processing were getting smaller and smaller, and that if they wanted to grow, they could only enter the terminal market.

Unlike most "borrow card" mode, the brother crocodile company signed a sales distribution agreement with the brand Licensor, that is, under the premise of a certain agency fee, the two sides are divided into profits according to the market sales situation.

This is a way to reduce risks, which is beneficial to SMEs like them.

"So our agency costs can be lower, and at the same time, if the agreement period can not be renewed for the reason of the other party, we can also get some compensation in the development of the market and the reputation of the brand."

As a small and medium-sized enterprise, it is worthwhile for the small and medium enterprises to create a domestic market, because the agreement period is only one year, if not, the enterprises can get away in time.

Zhang Fasong, general manager of the Liuhe Shenlong marketing planning organization, believes that the development of "brand borrowing" is a shortcut for them to build their own sales channels.

However, if the "loan card" is still in the wholesale sales mode, it will bring enormous pressure to the enterprise.

Because the wholesale requirement is quantity, the value-added space of the brand is very small, and the profit is very low.

It is a relatively new way of cooperation between authorized enterprises and agency enterprises to be sold according to their sales proportion. To a certain extent, it can reduce the risk of the agent enterprises. But if the agency business is not well operated, this agreement is likely to become a straw for enterprises to crush.

Wang Tianfu, a marketing consultant of Pu Na marketing planning company, believes that now there are too many cartoon brands for children's shoes manufacturers. Altman, Disney and Teletubbies have appeared in Jinjiang.

If you want to develop well, products must be serialized, and the agency should include clothing, backpacks and other supporting products. Single sports shoes are hard to support franchised stores.