Who Is The Japanese Masayuki Ino Who Won The LVMH Youth Designer Award?

The jury member of the award said Masayuki Ino and its brand Doublet reflect the needs of changing social media.

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The LVMH Youth Fashion Designer Award created by LVMH, a luxury group, has been accompanied by countless designers for fifth years. Since its foundation, the award has been committed to supporting young designers all over the world, and this year's fifth session has received applications from more than 1300 designers from more than 90 countries.

Recently, according to the women's wear daily, the award, which was first prepared in the early February, was awarded to the Japanese designer Masayuki Ino and its street brand Doublet in June 6th after having been in the preliminaries, semifinals and finals for more than 3 months.

Besides winning a prize of 300 thousand yuan in euros, Ino, who won the award, will also receive one year's guidance from fashion experts from LV, Loewe, C line, Berluti and other brands LVMH.

As the oldest candidate for the nine finalists, Ino is actually 38 years old.

He graduated from Mode Gakuen fashion and design school in Tokyo, and was a Miharayasuhiro accessory designer before launching her own brand Doublet in 2012.

Different from the clothing style that has strong gender characteristics, his design concept is summarized as "unfamiliar daily wear". As a man's brand, Ino often mix embroidery, fringes and street elements.

Masayuki Ino

In 2017, his

The brand Doublet was named one of the six brands listed on the Tokyo fashion awards and loved by Japanese actress Takuya Kimura. Besides, celebrities such as Travis Scott, Kendall Jenner and Liam Payne also passed the designs of Ino.

"I hope that customers can not only enjoy the current shopping experience, but also continue to enjoy shopping after shopping.

This is the important reason for clothing packaging.

Ino said after winning the prize.

LVMH Ghesqui, director of women's clothing, said that the jury was attracted by the originality of Ino design. "He doesn't have specific clothing labels like other people," he said. "The clothing he designs can be defined as sportswear in his field, but in fact more."

In short, his clothes on the clothes rack are the same thing, actually wearing a different feeling in life, they are very light, and in line with the unique aesthetic of modern young consumers.

Waight Keller, who joined LVMH for the first time, was also impressed by Ino's passion for fabric development and his performance in product packaging.

"He created a 360 degree perspective on clothes, almost like modern Lssey Miyake, trying to break through your views on textiles through new technologies.

Although he can't speak French, his passion is very infectious to us. "

She explained.

Except in Denver street, London.

And the 2018 spring series of Doublet exhibited in Shanghai, the brand of Ino is also sold in 30 stores in Japan and 25 other stores worldwide.

He said he was very honored to win this award and might use this fund to expand his brand team.

But in fact, there are few designers who can maintain their own brands and develop their LVMH prize winners in the past.

For example, the award-winning Tait and Hood by Air are no longer producing new series, while Vejas Kruszewski sells its brand to Pihakapi, the creative director of Pelle Moda, Italy leather garment manufacturer.

In response, Sidney Toledano, chairman and chief executive officer of LVMH fashion group, said he was very confident of many of the finalists this year. He believed that they were not only young designers, but also entrepreneurs of their own start-up companies. Unlike previous designers, they paid more attention to the problems in production and pricing, and were good at displaying their products with images, numbers and social media. This is more pragmatic than ever before.

As for this, Ino also said, "what matters to me is not how to spend the money, but how to guarantee the style and the existing atmosphere of the brand.