Apparel Online Shopping Will Develop Rapidly In The Next Five Years

Over the past ten years, online shopping has been developing rapidly. According to the Cotton Corp Lifestyle 2010 lifestyle survey, 24% of consumers said they had bought clothing online, while only 4% of consumers in 2000 said they had online shopping experience, compared with a significant increase in Monitor. Online retail sales continue to grow every year, according to Forest market research firm's online shopping forecast for the next five years. market By 2014, the online retail sales will account for 8% of the total retail sales, which means a market share of 248 billion 700 million dollars.

　 　 online shopping The clothing is on average every March.

Whether consumers end up choosing offline or online buying behavior, the price comparison and online shopping experience that consumers see can affect their buying of clothing. More and more consumers use the Internet as a research tool to obtain information before making purchase decisions. 66% consumers say they often browse the Internet for clothing purchases. 63% consumers said that before making a purchase decision, they should study the relevant information online and compare the price. Online shopping is affecting consumers' decisions on what to buy, where to buy, and greater impact on consumers with higher education level.

89% consumers had contacted or had online shopping experience (including online browsing or purchasing), followed by clothing Footwear, home textiles, cosmetics or skin care products. Although electronic products are the largest category of online shopping, consumers spend more time searching online for clothing. In addition to make-up and skin care products, consumers are most often buying clothing online, compared with other product categories, with an average frequency of about once every three months.

With the increasing number of online shopping websites, the choice of retail channels for consumers to buy clothing has also increased. Although parity stores are the first to buy retail channels online, the websites of chain stores and specialty stores are most frequently visited by consumers online shopping. Because online shopping for clothing is more selective, consumers can find unique clothing on the Internet that they can't find in physical stores. 57% of consumers say that the reason why they like to shop online is that they have the opportunity to buy online from a physical store rather than a nearby retailer.

　 Consumer online shopping takes account of many factors

Regardless of how and where to buy clothes, consumers need to consider many factors when buying clothes. Price is the primary factor that motivate consumers to buy. 81% of respondents agree that price is the first factor to consider when buying. Other influential factors include size (69%), style (57%), coupons and freight promotion (50%). When deciding whether to buy online, consumers who regularly buy online (at least once a week) are more willing to consider coupons, freight promotion and brand names than consumers with low frequency.

　 Other buyers have strong persuasion.

Reading other consumer reviews to buy a product experience is one of the most influential factors for consumers to decide whether to buy the product online. Most consumers search for other consumers' comments on the seller when they buy clothes online. 61% consumers agree that these comments affect their purchase decisions. 89% of consumers read buyers' comments on retailers or brand websites. Others include Facebook, Twitter and other social media (12%) and blogs (12%).

Although most consumers think other buyers' comments are helpful to themselves, only 25% of online shoppers always or sometimes write their own feelings about buying clothes. Frequent online shopping consumers are obviously more willing to share purchase experience than consumers with low frequency. The reason is that they think other buyers' comments have an impact on their purchases, with percentages of 73% and 58% respectively. Online shopping reviews can provide other consumers' reference information and play a guiding role. More than half (52%) buyers who wrote reviews in online shopping users are willing to share successful purchase experiences and share unhappy buying experiences.

Providing information is very important.

In online shopping, consumers mainly focus on logistics and product information. With regard to logistics, what is most concerned is transport related information, product deliverability, transport policy and safety. For products, considerations include product quality, style and feeling. Although the Internet provides a wide range of information and convenient communication platform for clothing purchases, retailers continue to face difficulties in communicating with consumers about clothing tactility, because consumers can not touch and feel the clothing products. For consumers with low purchase frequency, such communication is especially difficult because they are obviously more concerned about the information than consumers with high online shopping frequency. The price, color and style of online products are visible. However, because of the inability to touch or try on garments, it is difficult to judge such as quality, durability and comfort.

Most consumers think that the texture of cotton is the most recognized factor when they buy clothes. More than 75% of the consumers agree that the best quality clothing is made from natural fibers, such as cotton. 82% of consumers think cotton clothing is "comfortable", and 77% consumers describe cotton clothing "high quality" and "durable". In online apparel sales information, the most important thing is to show the ingredients of clothing. It is mentioned that the ingredients contain cotton, which will give consumers a guiding hint that the quality of the clothing will meet the needs of consumers. To meet the needs of today's online shopping consumers, it means that consumers will be able to provide products that can be researched, compared and experienced on the Internet, whether consumers buy clothing online or offline.