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H&M Hand In Hand Beckham Push BODYWEAR Men'S Underwear

2011/8/4 16:51:00 55

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It is reported that soccer Beckham David Beckham, the global superstar with millions of fans in the world, will join hands with H&M to launch its Bodywear men's underwear series. The two sides have reached long-term cooperation.

The establishment of a long-term H&M

cooperation

Beckham will sell exclusively its DAVID BECKHAM underwear series at 1800 branches in 40 countries around the world and launch new products on a quarterly basis. This also marks the formation of important cooperation between the two sides in H&M.

It is reported that the first quarter product is expected to be launched in February 2, 2012, coinciding with Valentine's day.

"Over the past few years, my whole team and I have been Bodywear underwear.

series

"I'm proud to have done my best, and the samples we designed to produce," Beckham said. "As a global fashion retailer, H&M's global vision and marketing capabilities for our brand products are beyond doubt. Our strategic layout will expand with the best business partners like H&M.

I am very excited and I look forward to showing our new products to H&M customers in February next year.

Ann Sophie Johnson, H&M's design director, said: "David Beckham is both a sports star and a fashion icon. We feel very honored to have a long-term cooperation with him on the DAVID BECKHAM Bodywear underwear series," said Ann-Sofie, director of design at H&M.

I hope this is the beginning of the successful cooperation between us. Let us all look forward to the exciting time of Valentine's day in 2012.

Being recognized as one of the most appealing people in the world, Beckham has been able to arouse people's popularity wherever he goes, and he himself has become a leading figure in many fields.

In 2011, Beckham and his business partner Simon Fowler (Simon Fuller) announced that they would launch a brand new DAVID BECKHAM, and the underwear series was one of them.

As Beckham's most trusted long-term business partner, Simon

Express

"Cooperation with H&M also marks Beckham's pformation from sports stars to entrepreneurs and popular idol.

H&M's passion and strong support, as well as its global scale and marketing capabilities, will undoubtedly further enhance Beckham's global image and charm.