Market Analysis Of OK100 Children'S Wear Shop

　　 Children's wear Market is one of the most potential markets in China. Some experts point out that the demand for children's clothing will increase by more than 10% in the next few years, and a children's clothing store will succeed according to its actual conditions.

The consumption of children's clothing in China's urban areas has been increasing in recent years. trend The annual growth rate is 26.5%. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practicality of basic life in the past to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing is becoming more and more fashionable and brand oriented.

Children's clothing is a necessities for children, but also a strong commodity for repeated consumption. First, babies grow fast and need to be constantly replaced; two, when friends and family send gifts, they often choose clothes; three, clothes are indispensable during holidays. Goods Four, children's clothing styles are diverse and easy to arouse the desire of mothers to shop.

Children's clothing profits are relatively high, generally 62% off purchase, 30 percent off sales also have nearly 70% of the profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner of the shop is easy to grasp the initiative.

The average child will have a birthday set, 61 sets, two sets of Chinese New Year. peacetime The two set, at least 6 clothes in one year, is calculated on the basis of an average of 100 yuan in the retail price of a set of clothes. The average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also become higher and higher.

  Business area:

OK100 children's clothing is won by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.

  Capital investment:

Except for rent and decoration, 10 square meters of stock is about 3000-5000 yuan. such Reason by analogy!

  Mode of operation:

A single brand store, a single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides unified decoration information, product manuals, publicity POP, image counters, etc. Storefront More flexible, including storefront decoration, price discount can be random.

  Shop decoration:

Children's clothing is the pursuit of personalized products, shop decoration also requires personality, white wooden shelves can be the main. As for the display of products, try to put the products in shape, and don't just hang them in the whole row. Because children's clothing does not consist in more, but in essence.

  Profit reference:

In all cases, children's clothing will have backlog of goods. The general situation is: the same batch of goods, high profit in the early stage, thin profit at the later stage, except for expenses, on average, the net profit is around 35%.

  Purchase channels:

Basically, there are wholesale markets for children's clothing throughout the country, which can be entrusted to the logistics center for shipment. As the styles are updated rapidly, the owners of children's clothing must purchase their own products.

  Competitive environment:

Because the entry threshold is low, there are more competitors in children's clothing stores, but most businesses are very ordinary. Only a small number of shops can become the top representatives. It is not the restriction of funds, but the operation of children's clothing needs special judgement. It requires shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, they need to have a keen sales promotion ability. therefore The general owners can not do it! If you have less of the above abilities, you will be more careful in the children's clothing industry.

  Matters needing attention:

Product backlog is the most carefully handled problem of children's clothing store. Many shops are losing money in product backlog. OK100 children's wear 100% replacement, so that you have no worries.

  OK100 children's clothing asks the shopkeeper:

First, we must have a clear understanding of the trend.

Two, proficient in product materials;

Three. Familiarity with local consumption level;

Four, we must have timely promotion capabilities.

Brand children's clothing --- ok100 children's clothing is the most powerful! as long as Combination Their local consumption level and actual situation, to do every step, can do OK100 children's clothing, believe that success is not far away from you!