"Brand Bathing Pformation" Into The Hidden Rules?

Reporters visited a number of department stores in Nanjing East Road, and found that nearly half of the brands used English letters, many of which did not even have Chinese plation.

You can look at these.

For example, a "foreign brand" headed by "M" has claimed to be a "family brand" after landing in China.

Many consumers also thought that the brand came from Europe.

But on the official website of the brand, it is clear that whether it is "international fashion men" or "casual jeans men", they are all "Chinese original brands" and the so-called "family brand" was formed only in 2000.

Insiders also revealed that some "foreign brands" did come from "overseas", but that was the result of "brand bathing".

For example, a "J" brand shoes originally claimed from Italy is a well-known local brand.

But on the brand's product, the origin is labeled Dongguan.

According to the official website of the brand, the so-called "long history" brand of Italy was born in 2001, which is specially designed for Chinese consumers.

The industry has pointed out that this is the clothing market is quite common "bath method" - a registered trademark in the production of foreign enterprises, or the acquisition of a local brand, the use of these brands in the domestic production of goods, you can make "made in China" packaged as "

Reporter survey found that the current market "

In the market, the proportion of the latter three "foreign brands" clothing accounts for more than 1/3 of all brands, and is especially popular in middle and high-end shopping malls.

An important reason is that after the "foreign name" is used, the price of the product is higher, and consumers will not be suspicious.

For example, on some Chinese brand counters, shirts and T-shirts, which are very similar to the "M" brand, are priced at only 2/3 or 1/2.

"The origin of these brands is true and false," he said. "There are many false propaganda and exaggerated publicity."

When we introduce brands, we also suggest that they use Chinese names, but enterprises feel that the price is not high if they are in Chinese names.